As the market for mobile devices and iPhones and iPads become more saturated, their profit margins have become narrower and narrower. To continue to enjoy the profits of mobile terminals, you have another way. Smart watches are a new option for modern users looking for portability. Smart watch is not so much a watch, it is better to say that a watch looks like a microcomputer, more is to expand its MP3, mobile phone, notepad and so on. Apple smartwatches include the ability to make phone calls, view caller identities, view map coordinates, pedometers, and sensors for monitoring heart rate and other body metrics. The smartwatch is fully controlled by Siri voice and features identity authentication, eliminating the need to pull out a cell phone or passport while on board and scanning with iWatch. When shopping at the store, you can checkout with the Wrist Touch via NFC payment on your watch.
As a mobile terminal, the smartwatch moves from "palm" to "wrist", although the location is only a few inches away, which affects the way of life and work style.
First from the functional application point of view, smart watches is actually an extension of the smart phone products, functional applications did not provide a revolutionary innovation that can detonate the industry, but also no disruptive at all. Wear on the wrist, just added a little fixed. However, as far as living habits are concerned, there is no data verification from authoritative organizations that how many consumers are accustomed to raising their wrists to inquire information and sending emails. Consumers are accustomed to using smart phones and tablets. Whether people accustomed to "empty-handed" will regain the habit of bringing watches and rolling up their sleeves and watch watches for the so-called convenience of smart watches is hard to predict.
From the product hardware point of view, smart watches have a larger display screen than traditional watches, displaying a wide range of information equivalent to the screen of a small smartphone. Smart Watch installed operating system and related software, power consumption than the traditional watch to increase a lot. This creates a real problem, limited battery life of smart watches, the existing battery technology directly challenges the future of smart watches. Traditional watches only change the battery once a year, but if the customer every day to charge a smart watch, change the battery, from the user experience point of view, is bound to become a big short board. The smart watch is too small, the quality of the chip put forward higher requirements, it can carry too much information and other functions, will also be a difficult problem.
From a technical cooperation point of view, IT technology companies want to create a smart watch in line with consumer habits, must cooperate with traditional watch manufacturers, after all, the main function of smart watches or time, which is the traditional watch manufacturers strengths. Due to the flourishing trend of retro thinking in recent years, the traditional watch companies, which have been strenuously survived due to the throes of the IT market, have been steadily gaining profits. They are not much enthusiasm for assisting IT companies to take risks in developing smarter, more technology-based watches. In China, in addition to the current standard, there is currently no watch company, the strategic resources of enterprises switched to this area.
Many IT technology companies keen on smart watches, because of its huge profits, smart watches profit margins up to 50%, four times the television industry. Analysts at Citigroup expect that once Apple enters the smartwatch industry, it can bring a gross profit of 3.6 billion U.S. dollars to help offset the slowdown in the growth of the iPhone, iPad and other businesses.
At present, several major IT giants have seized the smart watch market. Apple R & D smart watches, functions and fashion can be successfully integrated together, after all, iPhone, iPad and other products have proved that Apple has such a strength. And Apple also learn "good", this is a "follower" identity to join the smart watch battle, just like the marathon runner in the first place after the competitor, no longer do smart watch "vanguard" Instead, let others make mistakes first and then launch a blockbuster product when technology is ready.
And Apple also rival Samsung's high profile announced to enter the smart watch market, fierce competition with Apple, but also opened up a whole new battlefield. Samsung has the screen, battery alone industry chain, the most direct solution to the problem of hardware configuration of smart watches. According to Samsung's marketing strategy, in order to compete for the market share of smart watches, it is quite possible that the three brands of high, medium and low will be launched at the same time and will be promoted across the board in all kinds of markets.
In this battle, but also joined another rival - Google. Google has always been a "ghost" style of work, the legendary Google X lab always has a group of abstract "creatures" like ghosts cruising, the future of subversive smart watches may come from the hands of this mysterious organization.
In addition, there are Sony, Pebble such spoilers, and smart watches have been in front of consumers. Only Sony Smart Watch compatible with Sony mobile phones, HTC, Samsung and other Android phones, but only partially compatible, and some are completely incompatible, which is undoubtedly the biggest bottleneck restricting its development. However, Pebble improves the weakest point of Sony Smart Watch and is compatible with both iOS and Android smartphones. However, Pebble team strength is too thin, whether Apple, Samsung, Google and other IT giants rivalry, how much can have the chance to win, is still unknown.
Just started the smartwatch, but it has been the competitive crowd potential, in the end the winner? Only time to test.