Following the official website of China's basketball equipment brand Pick officially landed in Shanghai and opened 600 square meters store, recently, many consumers and fans friends and NBA star Mu uncle witnessed the strategic layout of Peak another milestone - Pick another brand flagship store stationed in Shanghai . It is learned that Peak plans to open 100 stores in Shanghai by the end of this year, breaking 300 in two years and will fully enter first-tier cities such as Shanghai, Beijing and Guangzhou.
On the opening day of Shanghai Peak Flagship Store in Qingpu District (formerly Qingpu Department Store), it welcomed the enthusiastic attendance of Dikembe Mutombo, the superstar NBA star 09 China trip. The young man, who has been in competition for more than four years, has won the love and respect of Chinese fans with superb skills and a charitable charity, and is affectionately known as "Uncle Mu."
As the endorsement brand Mu uncle, Peak's impressive development in recent years. It is understood that in April this year, Pick just won the third round of investment from Sequoia China, CCB International and Legend Capital three private equity investment institutions nearly 60 million US dollars. Peak chairman Xu Jingnan Peak once said that after the introduction of investment, an important measure is to promote the brand to the first-tier cities. Only a few days later, however, Peak opened its store in Shanghai and fired the first shot into China's first-tier cities.
In response, Jacky Xu, chairman of Pick believes that Shanghai can be seen as a leveraged market, occupying the Shanghai market has just come out of the first step, its strong brand radiation effect and pulling effect is Picker more attention.