Abstract: With the gradual transformation of the national planned economy into a market commodity economy and the gradual improvement of economic management policies, the ceramics industry, like other economic sectors, faces fierce competition. The excellent people survived and the bad players were eliminated. With the continuous improvement of the people’s living standards and cultural qualities, the selection of products has become more and more “criticalâ€. It is self-evident that ceramic packaging, as the vanguard of the ceramic industry, will inevitably face major challenges, simply staying in paper and plastic. The concept of straw has apparently fallen behind the times.
Keywords: Jingdezhen ceramic packaging reform commodity economy ceramics industry management policy plan economic survival development cultural quality of life
status quo
With the gradual transformation of the national planned economy into a market commodity economy and the gradual improvement of economic management policies, the ceramic industry, like other economic sectors, faces fierce competition. The excellent people survived and the bad players were eliminated. With the continuous improvement of the people’s living standards and cultural qualities, the selection of products has become more and more “criticalâ€. It is self-evident that ceramic packaging, as the vanguard of the ceramic industry, will inevitably face major challenges, simply staying in paper and plastic. The concept of rice straw has apparently fallen behind the times. The importance of packaging and decorating has been mentioned to an unprecedented height in the international packaging market today. Variety of colorful patterns, beautiful colors and beautiful designs are dazzling and colorful. It's so dizzying. It fully embodies the sales characteristics of “goods with packagingâ€, and it naturally leads to the advantages and disadvantages of packaging and packaging, which directly affects the selling or backlog of products. Although the packaging level of Jing porcelain has been improved to some extent in recent years, it is still inferior to some porcelain production areas in China. Not to mention compared with the porcelain production areas of developed countries in the world. In order to fundamentally change this contradiction and catch up with the needs of the development of the situation, the relevant leading departments and people of insight in Jingdezhen City added a new project for ceramic decoration when the third ceramic art “Hundred Flowers Award†was held. . This new initiative, which pioneered the reform of landscape porcelain packaging, enhanced Jingye’s position in the market and the passion of packaging designers. All have positive and far-reaching significance.
So. What actually includes the actual definition of ceramic packaging equipment? I think: ceramic packaging equipment should be to protect, set off, beautify the product. And then improve the value of the product itself. Finally promote the product. Designers based on the product's unique image, subject matter content, grade level and consider the appropriate material, shape, structure, pattern satin, color, text layout and a series of integrated ideas to achieve the harmony and unity between the packaging and decoration of the product. Generous, complementary overall effect. This article is superficial and simple in three aspects.
l, protection, landscaping, promotion
Ceramics are fragile, fragile goods, and a product is transferred to the hands of consumers, often through long journeys and countless movements. Therefore, the primary function of ceramic packaging. It is necessary to minimize the risk of damage during the flow. The inner structure of the package must be carefully considered. Reinforce stable products. Minimize the internal voids of the package to ensure product safety. With the rapid development of science and technology, new materials and new processes used in ceramic packaging have sprung up and have broad prospects for development. We must actively explore and develop and use it. At present, the general use of ceramic packaging in our city is: cardboard boxes, boxes, cartons, plastic packaging and so on. In concrete implementation, nylon ropes, springs, metal sheets, plastic wire rods, leather materials, plastics, and polyester products. The use of all kinds of materials not only plays a role in fixed buffering, but also basically meets the requirements of cleanliness and hygiene. For the convenience of users, for the multi-headed packaging, such as the packaging of tableware products, can be packaged in a small package, such as small dishes, tablespoons, etc., to prepare consumers to supplement the needs of damage. Of course, this should be done under the premise of not destroying the beauty of the packaging form. For products with a certain taste, in order to play a more stable role in protection, a plastic foaming material may be used as a cushion or an instant foaming method. The method and structure of ceramic packaging are more scientific and rational.
2, effectively reflect the quality of the product
The taste of ceramic packaging is indeed a difficult question to answer because there is no standard that can be clearly measured. For example, people with a higher level of education generally think that the colors are elegant and the design of the pattern is simple and high quality, while those with a lower level of education tend to prefer bright colors and complicated patterns. Therefore, the association of taste sense is affected by psychological factors and varies. However, one thing is certain: It is a practical way to reflect the taste of a product with varying degrees of “exquisite†visual effects. This requires a higher level of materials, processing techniques, and printing methods. In this way, regardless of the degree of consumer. Face the immediate "exquisite" packaging and decoration. Can understand the inherent quality of the product or high grade.
3. Highlight the "authentic character" of Jingdezhen porcelain
The outstanding tradition of Jingdezhen ceramic culture should be through the form of packaging to achieve the goal of beautifying, setting off and selling products. This is the common wish of each packaging designer. However, it must be noted that this form cannot be regarded as an artistic pursuit. Only for such an understanding is to serve the product. As a means of promoting products, as we all know, the pastels, ancient colors, blue and white flowers, exquisite colors, color glaze, comprehensive decoration, and sculptures in Jingdezhen porcelain have a long history and unique style. They occupy an important place in the gardens of ceramic art. The status should be the pride of the people in Jingdezhen. There is a charm that other porcelain production areas cannot compete with. The packaging decoration is based on this unique ceramic cultural tradition to create the image of “authentic goods†in Jingdezhen. I think this is an accurate idea. Using the inherent ceramic cultural tradition of porcelain, visually and psychologically guide consumers' thinking and judgment and effectively convey the information of “authentic goods†in Jingdezhen. The effect of promoting our ceramic products is obvious.
Due to various reasons, Jingdezhen's ceramic packaging equipment has always been incompatible with the large atmosphere of reform and opening up, and dwarfs those of other rapidly developing industries.
Ye Yanxia Jingdezhen Ceramic Research Institute Source: Jingdezhen Ceramics