Abstract: Innovative thinking is the driving force for the development of designers. Chinese elements are an inexhaustible source of innovative thinking. This article discusses the importance of Chinese elements in design culture.
Keywords: innovative thinking Chinese elemental design culture original creative packaging design
With the continuous development of our country’s economy, people’s living standards have become higher and higher. From "eaten" to "eat well" and now "eat healthy." Due to the integration of the global economy and the rapid development of the Internet, the earth has become smaller and smaller. The world’s changes are also getting faster and faster, people’s desires are getting higher and higher, and their demands are getting higher and higher. The concept of people's life is changing, and the aesthetic concept is also changing. Design has a historic mission to meet these desires and needs. Consumers' enthusiasm for commodity packaging, as well as new brand awareness, are all related to packaging design and advancing with the times. Innovation here is the soul. Due to the different historical backgrounds of different countries, the design of each country will be marked with the cultural imprint of the country. This is exactly what the consumers love to see. The most ethnic is the most global and international, and only such a design world is colorful. Design innovation is a hot topic in the design industry. The truly innovative packaging design should be appropriate and perfect. It should also reflect the features of the times and the national style. People are convinced and can instantly resonate with consumers. This requires that innovation is based on traditional innovation. Leading innovation, innovation is the main theme, innovation and tradition are a perfect unity. The use of Chinese elements in the modern packaging design innovative thinking is to outline the design of consumer objects and product features. Using Chinese elements for design is an effective creative idea. Innovation also infuse new ideas into Chinese elements. At the same time, designers are also using the intersection of Western and Chinese cultures, traditional cultures, and modern cultures that are integrated in front of each other in the cross-axis line. This has infiltrated a large number of Chinese elements in the design. At the same time, these elements are reintegrated and changed, and then they are expressed with new thinking, new materials, and new techniques.
With the development of China's economy, China’s long history and culture have received more and more attention from the world. It has also received the attention of designers from all over the world. In their designs, it also incorporates a large number of symbols of Chinese culture. For example, the French designer, inspired by the Chinese palace architecture, designed the Shanghai Grand Theatre. The British designers used the prototype of the Chinese pagoda to design the Shanghai economic and trade building. Chinese fashion designers have also transformed the most traditional aprons in rural China and the straps used by children in the countryside in southwestern Sichuan and Yunnan to become the most fashionable, modern and sexy outfits. Chinese designers are more and more confident about their own ethnic things. The 5,000-year history and culture of China is an inexhaustible treasure trove of art. Our consumers do not need to restore the old and do not need to clone traditions. The task of the division is to make history and modernity collide, and to combine historical culture and art with the needs of today's times and rehearse splendor.
The packaging and decoration design is not only beautiful and beautiful, but also the most important thing is to introduce the characteristics of the product through visual images, establish and stabilize its position in the market, and ultimately to increase sales. A successful packaging design can lead the company into a new development process and open up a new market. Therefore, innovative packaging design is not just a beautiful decoration. The functions it contains play a role that cannot be underestimated in a highly competitive market. A complete and successful packaging design will not happen by chance. It must be the result of a visionary entrepreneur and a good professional designer. Innovative thinking is an important part of design philosophy. Innovative thinking will never sleep. The success of packaging design promotes greater success in marketing. For example: "Recoverable" packaging looks indigo blue. The color association comes from the Chinese blue calico and is expressed in Chinese paintings. The whole image is both traditional and modern. The colors are simple and elegant and there are no trends. The main body and symbolic graphics of the "recoverable" logo are striking. The success of "recoverable" is not only the success of sales, but also the success of packaging. But how many products on the market have failed to achieve good sales performance due to the failure of appearance packaging design and lack of innovative ideas, coupled with the lack of marketing capabilities, product failure is doomed inevitable. Product packaging design innovations should clearly convey information, performance quality, uniqueness and appropriate performance of market positioning and stimulating senses, and contain rich design culture.
Design culture is the basis of packaging design innovation. Design innovation is based on a culture and has a market. We emphasize culture in design and innovation to make visual language more emotional, more informative, more user-friendly, and more personal, such as the logo of the Phoenix TV Chinese station, borrowing traditional dragon and phoenix graphics, and using China. The unique structure of “Let's meet each other†reflects a thick cultural heritage, and the relatively round wings of Phoenix Bird are very dynamic, reflecting the characteristics of modern media. The logo design of the Olympic bid for the Beijing 2008 Olympic Games also accommodates the connotation of ancient Chinese calligraphy and seal carving and martial arts culture.
For a long time, our art design education has placed emphasis on aesthetics and skills education, and the society’s orientation to art design has made our designers not focus on the vitality of design art—innovation. In an environment where designers lose their sense of innovation, how can we talk about the progress of popular thinking, and even the progress of science and technology? Today's society is dominated by economic challenges. Lack of innovation means losing the chance of winning. Packaging Design Regardless of China's foreign, historical, modern, respected packaging is made with a healthy, positive, and rich cultural connotation. Packaging design is also part of the corporate culture. Packaging without cultural flavor is like a body without a soul, a formless and zombies. A good packaging designer must demonstrate the internal spirit of the company and constitute a unique corporate culture. Therefore, packaging design should have an international cultural perspective, Chinese cultural characteristics, and meet the needs of the era of knowledge economy. Only with culture can we innovate on the basis of culture; with innovation, we can further promote the development of design culture.
Innovation in packaging design should be rooted in the soil of the nation. As part of corporate culture, packaging design is both practical and artistic. The innovation of packaging design can not be separated from folk custom and nationality. We talk about packaging innovation that is based on innovation in the history of national culture with a long history behind us. The success of Hong Kong designer Chen Youjian is rooted in the national culture and grasping the cultural essence of the Chinese nation. In design innovation, there are nationalities that often reflect the uniqueness of packaging personality, but also have obvious regional characteristics. The main motifs of the “Ashima†and “Hilton†packages all have obvious geographical and folk features; the “brandy†of France and the “Maotai†of China also have obvious national features on the packaging; similarly to China’s “Jianlibao†And the United States "Coca Cola" also has the same purpose. The innovation of packaging design is the inheritance and development of the national characteristics of the country. Each nation has its own characteristics: the luxury, boldness, and innovation of the Americans; the classical, conservative, and luxurious of the British; the astuteness and refinement of the Japanese; the calmness, subtlety, and rigor of the Germans; and the romance of the French. As well as the imagination of Italians, they can all have a glance. The cultural origin of our Chinese nation cannot be concealed. Every nation is the world. We must firmly grasp the regional features of national culture, use it skillfully in design, and pay attention to the packaging of products and the innovation of design in the use of the internal links of the themes expressed. The symbol of traditional design of our nation will always have some long-lasting themes such as dragons, phoenixes, lions, moire, thunders, and vortexes, and their expressions, that is, their modeling methods The change in the history of each historical dynasty often has distinctive characteristics of the times and the characteristics of ethnic regions. For example, the image of dragons in traditional patterns is different between the DPRK and the DPRK, and there are changes from generation to generation. The ancient dragons of the original dragon, the secrets of the dragons of the slaves on the social bronze wares, the galloping elegance of the Han Weilong, the fullness and splendor of the Sui and Tang Long, the strict and solemn rules of the two song dragons, the prosperous of the dragons in the Yuan Dynasty, and the richness and dignity of the Ming and Qing Dynasties. This extension of the "form" is the inheritance and extension of the national motif. It is also a national soil for packaging design innovation and a new form given by the new aesthetic concept of the new era. Market awareness and advancement are important prerequisites for packaging design innovation. Market economy is a competitive market. Consumer demand is diversified. Package design does not simply convey commodity information to satisfy consumers' basic consumption, but more is the potential consciousness of entering consumers. The main goal should be to cater to the market and cater to people's aesthetic ideas and consumer psychology. Designers must enter the market, understand the market, get acquainted with the market, grasp the context of the market, find new highlights of the design from the market, and find the artistic language of design and innovation. Such packaging design works must follow the market and meet the requirements of the market. Market-aware packaging design can also create popularity. The epidemic is independent of the market and has a significant impact on the market, so that the market must subordinate to the epidemic. The market is a competitive market. Whoever has an advantage in the fashion will be able to take the initiative in the market. If the packaging design can be brought close to the market, improve the artistic value of the product, adapt to the joy of the market, organically combine the innovative orientation of packaging design and market orientation, there may be a popular market effect. The stronger the organic connection between the selected traditional cultural elements and products, the more accurate the information conveyed to the consumers about the products, the faster the information is conveyed, and the more natural the feeling for the consumers.
Firmly establish the market awareness, and at the same time have the concept of innovation, packaging design can keep up with the development of the times. Sony Corporation of Japan first proposed the principle of creating markets to dominate the market in terms of design concepts. This idea is based on people's potential needs to actively open up the market, guide consumer fashion, is the perfect embodiment of innovation ahead of consciousness. Innovation is about packaging design. Forever young, and always full of life, will always be the market leader. The product packaging design innovation is fundamentally utilitarian in order to gain market share.
We emphasize the designer's advanced ideas, enable packaging design to accompany products, take the forefront of the market, and walk in the forefront of the times. Closed doors can't talk about innovation. Only when we go to the society, enter the market, and innovate in comparison, we have to go the way that others have not. Innovation, you are thinking. Think more and more, dare to think, imagine, for the design of their own packaging in the creation of creative ideas, think of more programs. In the form of various design thinking, even whimsical does not matter. In addition to daring to think, but also good at thinking more, new ideas, inspiration. New ways of expression. Nowadays, with the rapid development of science and technology, continuous deepening of commodity production and modern market economy, our packaging has also seen new trends. Such as series packaging, combination packaging, easy to carry easy to open the packaging, promotional packaging. If there is a lack of market awareness and advanced thinking, where does our packaging design innovation start?
Let's talk about the innovation of packaging design that requires designers to have a unique awareness. The formation of original consciousness is not an occasional flash of light, but it is also established during the long years of observation, understanding, and accumulation of thoughts. It is not an imitation nor a simple overlay. Succession is based on the success of previous generations. But it is always wrong to fall into the imitation of Chen. The old man of Qi Baishi said: "Me learning me and live like me." What we emphasize is the innovation of designers. For designers, it should be a never-ending pursuit.
The era we are currently in has entered the micro-electronics and high-capacity era of information with highly developed science and technology. Especially since China implemented the policy of reform and opening up, the advanced culture of many countries in the world has continued to spread to China for our own purposes. The integration with the excellent traditional culture of the Chinese nation gradually formed the cultural status of China in this new era. This is the necessity of history and the needs of the times. The ideology of seeking new ideas for the United States is shared by all people. It only meets the beats of the times and promotes new ideas.