The affection of his hometown and the unique resources of his hometown made Xu Jiahua, who had become a senior executive of the company, resolutely give up his generous treatment to return home. For more than a decade, under the strong support of the local government, he started from the first hands-on workshop and cultivated the leading brand of domestic baby cribs. On the 20th, Xu Jiahua, chairman of the company with an annual output value of more than 100 million yuan, shared the story of his return to his hometown.
Give up generous treatment
Xu Jiahua, who was born in 1969, is a son of Tongjia Town in the District of Leshan City. After graduating from high school, he stayed home for two years and joined the army of working outside. He has been to Shaanxi, Yunnan, Zhejiang, Guangdong and other provinces and laborers, and has been working in baby and child products manufacturing companies. All the way, all the way to grow. Xu Jiahua has always been a corporate executive from the initial apprentice, handyman, and mechanic. In 1994, more than 20-year-old Xu Jiahua was a production manager of a baby and child products manufacturing company.
Xu Jiahua said that in 1999, his annual salary was nearly 50,000 yuan. For many people who go out to work, this treatment has been very generous. In that year, he made a decision that many migrants find it hard to understand - resign from this lucrative job.
Xu Jiahua told a reporter from Sanjiang Dushi Bao that when he returned home in 1999, he saw the parents who were in need of care, and the unforgiving relationship made him think about his return to his hometown. At that time, the domestic market for baby products was still blank, and almost all of the products produced by baby products companies that he had worked for had been exported abroad. My hometown is rich in forest resources, and it is an excellent material for baby cribs and other baby products. Her hometown is rich in human resources and low cost. Together with his years of work in baby products companies, he has mastered the excellent technology. He firmly believes that There is bound to be ample room for the establishment of an infant product manufacturing enterprise to return home.
The initial crisis and business opportunities
After returning to his hometown, Xu Jiahua took out his own savings and turned to his relatives and friends for help. He collected more than 100,000 yuan as a start-up fund. He rented a few hundred square meters of space in Shilong Township, Shizhong District, Leshan City. He invited several workers who were familiar with carpentry and set up a workshop to start producing baby cribs.
In March 2000, they produced the first batch of baby cribs and sent them to a seller in Shenzhen to sell in domestic shopping malls. But soon afterwards, this batch of products were all returned. Due to reasons such as poor hole spacing, some users could not assemble after purchase.
It took more than 100,000 yuan and the products produced were not qualified. This is a huge blow to Xu Jiahua. Some relatives and friends also advised him to give up and continue to work as an executive. However, Xu Jiahua saw the business opportunities in a dangerous situation: Some domestic people have purchased baby cribs, indicating that baby cribs have begun to have domestic demand.
Xu Jiahua asked friends and relatives for help to solve the financial problem. He summoned with the workers the reasons for the failure of the first batch of products and tried every means to solve the problem. This summary is not only an improvement of the staff training, but also formed a set of production process. What touched him was that in order to solve the problem of manual production failing to meet the standards, everyone decided to purchase some small equipment to assist production. Due to financial constraints, the workers agreed to postpone the payment of wages in order to purchase equipment.
In August 2000, Xu Jiahua and the workers produced the second batch of products. After the product was sent to the seller in Shenzhen, the seller telephoned him and asked him, “Is this batch of products really made by you?†It turned out that after a few months, the second batch of products fully met the requirements, resulting in sales. Some businesses can not believe it. This makes Xu Jiahua very happy because they have worked hard to produce products that have been approved by the sellers.
Soon after, a dealer from Chengdu came to the workshop of Xu Jiahua. After reading the product, the dealer will take out all the cash that he will bring with him – 8,600 yuan, as a deposit. Later, the dealer had been selling Xu Jiahua's products, and Xu Jiahua was introduced to many distributors, which helped Xu Jiahua's opening of the baby cot in the country.
Baby crib leader brand
“I'm a technical person. I don't understand many things about starting a company or setting up a factory.†As Xu Jiahua’s baby cribs are increasingly favored by the market, workshop-style production can no longer meet market demands. In 2007, Xu Jiahua started to build an infant crib manufacturing plant. Due to a blank policy on building factories, at first, Xu Jiahua even experienced irregularities. The Shilong Township of Shizhong District and the Central District of the City Central Land, Environmental Protection, Taxation Department and other departments learned about Xu Jiahua’s idea of ​​becoming bigger and stronger, and took the initiative to provide on-site service, on-site office, and guided him to set up factories to help him solve land, hydropower, etc. Elemental security issues and standard factory systems. In 2008, Xu Jiahua's 70-acre baby products industrial park was completed. The original hand-workshops became modern industrial enterprises. Xu Jiahua said that the development of his company today cannot be separated from the support of his hometown government.
After rapid development in recent years, Xu Jiahua's Leshan Master's Children's Products Co., Ltd. has more than 700 employees and an annual output value of over 100 million yuan. The company's "Little Master" baby crib, favored by the market, sales steady domestic baby crib market in the top three, becoming the leading brand of baby crib. The "Little Master" baby crib is also exported to the United States, Germany, Australia, Japan, South Korea and other places.
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