About the packaging design of the game

The packaging design of the game has a certain degree of influence on the sales of the game. This involves a lot of disciplines, such as: economics, commodity circulation, consumer psychology ... and so on. However, because the key to the success of game sales is the quality of the game itself, many people will think that my article will be a tasteless. This is true in theory, but in reality? Manufacturers are faced with genuine players ... ... to rely on the quality of the game itself to promote, many people come to buy, can be the result most people buy are "single CD perfect version." The operation of the game still requires commercial means, such as TV-GAME in Japan

Better and better development is the best example. A game can be successful without commercial operations, like counterterrorism. But if a game industry doesn't do that, it will get worse and worse. (but here's the "business operation" please don't misunderstand it as "cheat the player")

How can he choose a game with a player who is on the verge of "playing with stealing"? If you can give him a very valuable feeling from the packaging first, the chances of him choosing a genuine version are relatively large (the quality of the game itself is more important). Because at this time in his eyes, he felt that the value of genuine was greater than that of piracy.
If two games of the same grade are placed in front of you, both you want to buy, but your wallet only allows you to buy one. Then you will choose that paragraph again?

At this point the game's packaging will play an important role.

The design of any successful product incorporates artistic and commercial qualities. But the artistry here is for commercial service. The same is true for the packaging design of the game. In simple terms, it is to look beautiful, but its beauty is to serve the sales of the game. If the packaging is "pretty" and it will have a negative impact on the sales of the game, the packaging is not desirable. Maybe there is an officer who thinks I am struggling here. How can a beautiful package affect the sales of the game?

For example, send a book to a game for analysis. Many players buy genuine copies for collection. If the "gift album" is written with a large number of words, it will result in unsightly packaging. But not writing and not fully expressing the value of this game, maybe there will be many people who come to this painting. So here we should express the value of the game and write handouts for the game. This is how many games are packaged.
The packaging design of the game should pay attention to those factors?

First, the design of the pattern.
Most games use the main character of the game as a cover, and the cover is dominant in the design. When designing the cover, besides drawing the shape of the main character of the game, attention should be paid to the visual effect of the cover color. To give people a pleasing sensation. According to advertising research, the best selling colors are: red, pink, big green, sky blue or similar colors. Games on the world are often not the case, and many games prefer to use other colors as the background.

In addition, it is due to pay attention to the outstanding mood of the game cover. Saying white point is a feeling of giving people, for example, “darkness” gives people a feeling of depression, and “Sakura Wars” gives people a romantic and lovely feeling. (This I can't say, after all, everyone's feeling is different.) There are many games that do not have a feeling, such as "Heroes IV," "New Musketeers" ... ... too numerous to mention.

Keep in mind that the table is not the same. I first hoped that the "Sculpture of the God" of Yan Quan hoped for good suffering. Because that little dragon girl is so beautiful. But as soon as I entered the game, I saw the 3D version of Aunt Long, fainting on the spot. Later, "Sculpture II," so I did not buy it. Sometimes the cover is too beautiful and it is not good ... to play games is to pay attention to sustainable development, not to open a restaurant in the scenic tourist area, to a slaughter one.

To pass game information. "The martial arts heroes" is a game with many factors. At this point, he did a good job. On the back of the game, there are those factors that make the game attractive. Hanging a few pictures will allow players to feel the game's appearance. However, the design of the cover of this package is not good, and the villain of the villain hangs on it. It is not advisable to imitate "Diablo" here.
Please read on this point.
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Second, the player's preferences

The packaging of the game should be designed according to the preferences of the players. Here mainly refers to the role or the above example, the two games together, who will choose their favorite it ... For example, "New Musketein Love" His cover is the game's actor, I think this design failed. After all, there are more boys than boys. And the character of this solitary sword is not very clear, not the heroes of the hearts of the players. At least before buying it, everyone feels bad about him. If you put a few MM may be more attractive. Listed on the same period, "Zhao Yun Chuan" is different, in the minds of many players Zhao Yun is a hero, the cover Zhao Yun painted a white face of the image, more able to highlight the "white robe" style. I personally think this is a successful package.

I'd like to suggest that for the cover, there is only one main character in the packaging. It is better to choose women. For male players, beauty is more attractive than knights. For female players, beauty can also attract them. I discovered that many young girls like to take a piece of paper to paint a beautiful girl or something when they are in class. That year's "Sailor Moon" seems to be more like girls.

Third, the level of customer awareness

It can be said that many players do not understand art. Sometimes the artwork is very artistic on the cover, sometimes it can be said to be thankless. Just like the comparative works of literature and popular martial arts romance novels, the latter is relatively popular. With regard to fine arts, I don't know much about it... I don't have ugliness.

Fourth, the packaging of the shape

Players buy genuine copies for collection. Starting from this point, games starting at 28 yuan should not be too small to be packaged.

Give something useful. In the deluxe version of "Jin Yong ON-LINE," he sent a small box with a card. One of my classmates had bought a box for this stuff.
The cover page of The Swordsman II Legend has been well designed and worth learning.

Specific case analysis:
"Xuanyuanjian IV"

This is a game that has just been listed on the market. The younger brother comes to “comment and comment” and then once again presents ugliness.
The background color of the game packaging cover is yellow, I think this color does not look good. Since the “Xuanxuanjian” is famous for its Chinese landscape painting, why not reflect the Chinese landscape with the taste of green ink?

Adding a little bit of red tortoise in the green background can help people to kill gas and better reflect the mood of troubled times. From this background, the hero's style will be added, and the overall effect may be better.

The top right corner of the company logo should be placed in the lower left foot. It will not affect the overall effect of the cover. The font of the title name is very good, very classical, but the subtitle is too long, and it is somewhat in conflict with the overall artistic conception. Called --

The dark dragon dances with clouds and the cover is not the same as the elegant feeling of the protagonist, but fortunately, these words are not very clear, and people can't notice at a glance. Therefore, this may be considered a failure.
The "69 yuan" in the lower right corner is very scenic. Ogilvy's game packaging is handled very well. For example, "Dark" writes the price on the side of the side, and the word is small. Anyway, if you want to buy a game, you have to find it. Sometimes a very conspicuous "69 yuan" makes the buyer a bit daunting.

The rest of the world is not bad, especially the "transportation of game information" on the back of the package. On the whole, it is still a good design

Source: Game Art Factory