Longjing tea packaging design and commentary

As one of the most important tea varieties in the history of tea culture in China, Longjing tea has its well-deserved and solid position. This article aims to study the packaging of high-grade tea, and helps to introduce and comment on Longjing tea as a designated design goal.

Longjing tea originally originated in temples, and its species, production, copying, and products are all exquisite. Longjing tea is planted on the slopes of the acidic hillside where it is surrounded by water and sunlight is well received by sunlight and rain is easy to drain. Spring picking, summer sweets, autumn cuts, and winter fat are all mistakes. Otherwise, people misunderstood the tea season and tea misunderstood for a year. The expenditure of tea farmers near Longjing for a year depends on a season of spring tea, except for spring tea, and the local tea people in the summer and autumn seasons regard it as firewood. Spring tea is divided into four blocks, before the Qingming began to pick the first spring tea, known as "Ming before the tea", the tea buds first entered, as the lotus heart, it is called "Lianxin", which is a rare product in the treasures. The production of "Lianxin" - generally more than four jins of green leaves (locals called "grass") can be used to make a pound of dry tea, and a skilled tea-picking girl can only pick up the buds ten to two. Before picking up the spring, the second spring tea, also known as "tea before the rain," when the tea's bud has been made a leaf, its shape resembles the flag, the tea bud grows long, its shape is like a gun, it is also called "the flag gun." Before the beginning of summer, it took three spring teas. This D-inch tea bud has two leaves attached next to it, resembling a spit tongue, so the industry is known as “Buxique”. The four spring teas are harvested after the three spring teas—months when the tea has become a piece and attached with tea stalks, so the tea farmers call them “stems”. This type of tea was used by tea farmers in the past.

Longjing tea has always been "lion, dragon, cloud, tiger" as the top grade. Lions are lion peaks, dragons are dragons, clouds are clouds, and tigers are tigers. This four-place handmade Longjing tea is called West Lake Longjing. Out of this range, Longjing tea produced in and out of the Hangzhou area is named Hangzhou Longjing. Longjing tea, which surpassed Hangzhou and was produced in Zhejiang Province, was named Zhejiang Longjing. Similarly, Longjing tea is used in all areas outside Zhejiang where Longjing tea production techniques are used and the tea is flat, such as Sichuan Longjing and Jiangsu Longjing.

Longjing tea is the name of Quanquan Tea, Longjing Village has Longjing Spring, and it does not dry out in the four seasons. Legend has it that Longjingquan has passed through the East China Sea. As early as in the Three Kingdoms, people began to worship the gods and ask for rain. The leader of the Ming dynasty stationed in Zhejiang, Li De, was stationed under the Phoenix Ridge. During orthodox 13 years (1448), Hangzhou was in great drought. Soldiers took the water from Longjing. At one time, the traffic flow was insufficient. Li Ling and the soldiers took advantage of Wu Jingqi. Wu Yinian silver, jade Buddha, the Northern Song Dynasty gold ingots and other offerings of God. Then again, suddenly dark clouds, springs surging. Later, Li De established a temple beside the Longjing Spring and called the Longjing Temple with the name of the famous Quanguan Temple, which is now the Longjing Tea Room.

Longjing tea packaging design mainly from the color and text, production of music in terms of manpower.

The first is the color, the color is the small packaging design can attract the most, if the color is appropriate, so that consumers have a pleasing sensation after watching, can arouse the attention of consumers. The color of the package is constrained by the attributes of the product, and the color itself also has its attributes. Therefore, the use of color must be prudent, and it should be less and more refined, and simple and neat. Or fresh and elegant, or gorgeous, or simple and natural, to conform to the customs and appreciation habits of consumers. In addition, different colors should be used in consideration of different grades, occasions, varieties, and characteristics of the product. Design should pay attention to the unity of color and overall style. It cannot use too much color, nor can it use gold or silver everywhere, giving people a sense of illusion. When designing, we must consider the comparison with similar products, learn from each other, and design a competitive package that can stand out among many products. According to the survey, 80% of people believe that the tea in the red teapot is rich in odor, lasting aftertaste, and higher grades of tea; in addition, 96% of people think that the smell of tea in the green tea pot is fresh and wide; the quality is pure, the tea The color is clear and it is new tea. Therefore, the tea packaging discussed in this article has two main colors, red and green.

Followed by text. As the tea culture is the essence of Chinese culture for thousands of years, with rich national characteristics, therefore, the text of the tea packaging design mainly uses the Chinese new Wei and Lishu, these two kinds of text can give people quaint and immortal moral bones. a feeling of

This article designs Longjing tea green tea Tote Bag, the whole handbag adopts green color as the main color. Because the tea in the green tea jar is called 'giving people fresh, mellow and pure quality, the tea is clear in color, it is a new tea, and at the same time, it matches the contents of green tea. Put a beautiful landscape picture at the golden section of the bag pouch to give people a feeling of being in nature.

In terms of words, the Chinese word "Tea" uses the Chinese New Wei font and is black. The word "Longjing tea" uses the official script and takes tea green.

This type of font and color match the characteristics of green tea. In the upper right of the bag body, a tea poem is embedded: "The wind blows the guests, they take the homes of the mountains, and the clouds flood the sand and water, and the spring equinox flowers." This makes the whole design work cultural style: a 'grade. At the same time for consumers, such packaging is also more meaningful, worth pondering and memorable.

This article designed the Longjing tea black tea bag, the entire bag with red color. Because the red teapot gives the impression that the tea inside is rich in odor, lasting aftertaste, the tea is of a higher grade, and at the same time it matches the contents of black tea. Put a beautiful landscape picture at the golden section of the bag pouch to give people a feeling of being in nature.

In terms of words, the Chinese word "Tea" uses the Chinese New Wei font and is black. The word "Longjing tea" uses the official script type and takes a reddish-brown color. This type of font and color match with the characteristics of green tea. In the upper right of the bag, a tea poem is embedded: "The new tea is finer, and Dingxiaozhuo is especially good. If you don't cook it, you may suspect that the meal is a Xia." This poem coincided with the above-mentioned deciduous poem on the green tea packaging: “The wind blows away the guests, the LU family takes the prosperous, the dragons spread the sand, and the spring equinox flowers.” It echoes. Both have the same literary talent and are not simple repetitions, and they complement the previous works.

The tea box in the handbag is packaged in a wooden material. The appearance is the same as the outer bag. After the box is opened, two tea leaves can be accommodated inside, and a buffer device is provided in the box body. The inside of the lid is a layer of cotton. The surface of the sponge is a beautiful picture of the landscape. The color of the picture is relatively elegant and not as striking as the outer packaging bag. This color matching is more layered, eliminating stereotypes.

The text is in Huawen Xinwei typeface. Take the brown tea and match it with the verse: “Longjing New Tea Longjing Spring, a flavor called cooking fry. The inch buds are made on the rotten stone, and the seasons are baked before the valley rain. Why would the Phoenix group exaggerate the name and talk about it because of the gargle? "He Xinlian. Calling for excuses and arguing, I still laugh at the text." This poem describes the taste of Longjing New Tea, the unique way of cooking tea, the tea soil, and the picking season, and especially praises its elegant quality. And taste.

The tea cans in the tea box also have special attention. The green tea cans are made of metal materials. The main color of the whole can body is green. In addition to the exquisite landscape painting, tea green is used, and other parts also use a faint. Green makes the color of the entire composition clearer. The lid of the tea can also uses a faint green color, and the lid does not adopt the current popular suit style, which leaves a gap on the surface: it affects the overall composition. The lid of the tea tank designed in this paper is inserted in a way that will give a sense of integrity to the tank. In addition, the texture of metal materials will give people a noble feeling, which coincides with the idea of ​​the design of high-grade tea packaging in this article.

The black tea cans in the tea box are made of metal. The main color of the whole tank is red. In addition to the exquisite landscape painting, it is also used in other parts - a faint red color, which makes the whole composition color Clearly. The lid of the tea jar also used a faint red color, and was consistent with the previous green tea packaging. The lid also did not use the currently popular mannequin, and the plug-in type was used, which would make the can body have a sense of integrity.

In addition, the inner box design of black tea packaging is the same as that of green tea, which is in line with the green tea packaging and complement each other.

Reprinted from: Cultural Cafe