Packaging Design and Knowledge Economy Era

Today, the rapid development of science and technology and numerous design achievements have dramatically changed society. With the rapid changes in society and the rising economic situation, what followed was a series of major changes in production, design, consumption, and culture triggered by the knowledge economy. Especially in terms of consumption, the abundance of commodity materials, the innovation of design, and the diversification of cultural forms of commodities have changed the concept of people’s lives and the concepts of time and space. The development of the commodity market is turning to the advancement of science and technology and improving the quality of commodity culture. Product information and packaging design methods have become the preconditions for the realization of the market knowledge economy.

Knowledge economy characteristics

After experiencing the acquisition of economy, agricultural economy and industrial economy, human society is facing a era of knowledge economy characterized by globalization, information, intelligence, integration and knowledge-driven. Today, the rapid development of information products and the informationization of products have become an important feature of the economy. The economic focus has shifted from manufacturing to service and soft value. Its core is the continuous innovation of knowledge, the continuous industrialization of new and high technologies, and the amount of knowledge contained in the products is the basis of competition and the key to determining the outcome. The competitiveness of enterprises depends on the ability of product innovation, product design and packaging model to the knowledge of flexible design. That is, the transition from a product-centric era to a flexible economic structure dominated by commodity information, culture, and health. The demand for goods must be highly artistic, in line with the physiological and psychological requirements of the public. This is the need for consumption to develop at a high level and high style, and it is also a trend for the operation of enterprise products to the knowledge economy. The elegance and dignity that were seen in the aristocratic and upper-class life circles have now become all popular and popular. The property is no longer a single, non-human, but full of emotions and colorful.

Nowadays, the goods provided by companies for the public do not care about their possession, but that their requirements and contributions to the goods are more focused on product features and humanized design, and they are light, thin, fine, detailed, artful, and odd. Products; functional products that satisfy people's nutrition, health care, comfort, and convenience; more and more emotional content-based products designed to meet the consumer tide of “return to nature” and “human nature return”. As long as the market needs something, the company will immediately develop what it produces. The constant high demand for economy and the expansion of cultural knowledge in all directions have formed the economic knowledge of product image. Such as corporate business culture, CI design planning, visual visualization of packaging and advertising, etc., This makes the knowledge content of commodity economy and its added value constitute a key component of the commodity.

The 21st century is an active period in which knowledge drives the economy. The knowledge of economy and the economy of knowledge are irreversible objective laws. This is an important basis for our product development and product packaging design.

Packaging Design Strategy

Product packaging has its own complete market research methods and design procedures. It seems to understand that it can solve and meet the various needs of consumers. However, in fact, many commodity packaging designs have the effect of preventing and matching the same effect. As long as there is a product packaging design form that attracts attention in the market, there will soon be a number of product packaging designs. The most typical one is the latecomer of the "Want-wang" gift package. Whether its own product is suitable for a spree or not, it follows suit. Although different perceptions and aesthetic tastes do not make much difference in the sense of packaging, if we go deep into the market and carefully listen to consumers' opinions on the packaging of goods, we will find that modern consumers are no longer seeking to solve their problems of food and clothing. "But we want to own" the public, but in the constant pursuit of needs at the same time, more rational consumer groups, there are always some of the consumer point of view we can not take into account. Wherever the merchandising package design of the market is indispensable, it inevitably infuses the characteristics of individual product quality, style and attraction.

For the packaging of this functional cultural commodity form, design should be more considered from the emotional psychology of consumption, the satisfaction of human nature, and the progress of society. If we ignore these, we assume that the consumer object is an empty desaturated abstract object. The "return to nature" commodity culture design that touched people's tiredness towards modern civilization, abandoned the concept of hierarchy, resisted the system of enterprise-directed design of dependent relations, and fully reflected the value of modern consumer goods and social status. Reminiscing traditional nostalgic plots, advocating the bionic design of natural things, and attaching importance to the ecological packaging design of the human living environment, all have a broad market in the modern economic era.

The era of knowledge economy in the market determines the era of design, and this era also determines the cultural nature of design. Commodity packaging design transforms from creating form to providing product "contribution point" and "emotion". More importantly, the design itself does not mean that the packaging is false and exaggerated; on the contrary, it gives the design a space that is more imaginative and creates commodity markets and economic and cultural characteristics.

The process from the commodity to the packaging culture is actually the indirect transfer process between the designer and the company's products and consumption. The updating of the design concept depends on the product being determined by the consumers in the market, and the consumption culture knowledge is highly time-based. Advocating the era of knowledge economy in commodity packaging, and pursuing individuality in the common operation of market economy, closely following the trend of the times, is an important part of winning competition!

Author: Yao Jianping Willows

Reprinted from: Packaging World