In the wake of the 2007 global financial crisis, a significant shift occurred in the international trade landscape, particularly for Chinese furniture exporters. The industry faced severe challenges as overseas demand plummeted and foreign countries imposed stricter regulations, such as anti-dumping measures and new environmental standards. As a result, many Chinese furniture companies began to pivot their focus from export-oriented operations to domestic sales.
With the increasing complexity of global markets, cabinet enterprises recognized the need for a more balanced approach. Implementing a dual-track system—where both domestic and international sales are prioritized—has become a strategic move to ensure sustainable growth. This strategy allows companies to diversify risk and capitalize on opportunities in both markets.
The domestic market has shown strong potential due to rising consumer incomes, urbanization, and changing consumption habits. However, entering this market requires more than just product availability—it demands tailored strategies in product development, marketing, and customer service. Companies must also invest in building brand awareness and improving local market understanding.
Recent regulatory changes, such as the EU's FSC certification requirements and the U.S. EPA’s formaldehyde emission standards, have significantly increased production costs for exporting firms. These changes have further accelerated the push toward domestic market expansion. In response, many companies are restructuring their operations, enhancing their R&D capabilities, and refining their sales models to better meet local consumer needs.
While export-oriented companies have strengths in production efficiency and logistics, they often lack the brand recognition and localized marketing expertise needed to thrive domestically. To bridge this gap, they are investing in talent development, digital tools, and customer-centric approaches.
Looking ahead, the trend of shifting from export to domestic markets is likely to continue. For cabinet enterprises, success will depend on their ability to adapt, innovate, and build strong relationships with local consumers while maintaining their global competitiveness.
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Dongguan Jaxen Metal Products Co., Ltd. , https://www.jaxenbbq.com