From July 23 to 26, 2015, the Asia Outdoor Show celebrated its 10th anniversary at the Nanjing International Expo Center, marking a milestone in the outdoor industry. This year's event saw an impressive turnout with 617 exhibitors, slightly up from the previous year’s 613. The exhibition spanned 50,000 square meters and attracted over 19,000 professional visitors from around the globe, surpassing the 17,298 recorded in 2014. Additionally, 459 media representatives covered the event on-site, highlighting its growing influence.
German partners were among the notable attendees, with Stefan Reisinger, General Manager of the European Outdoor Exhibition Project, expressing high praise for the show’s achievements. He noted that despite a slowdown in China’s outdoor market growth over the past three years, the Asian exhibitions have become more unified and collaborative. “This platform has established a true industry hub over the past decade, which is one of the reasons for our success,†he said.
Andreas Brand, Mayor of Friedrichshafen, Germany, also visited the exhibition, celebrating the 10-year partnership between Nanjing and Friedrichshafen. He emphasized the long-term collaboration that began with Mr. Knott Jaeger, who helped create a new outdoor environment in Asia. “As long as we work together, Nanjing and Friedrichshafen will usher in the next decade of shared prosperity,†he added.
Director Li Xi of the Asia Outdoor Exhibition Project highlighted the significant increase in both the number and quality of professional visitors, noting that over 90% of leading outdoor retailers and distributors attended. “Participating in the Asia Outdoor Show has become a must for outdoor professionals,†he said.
The event featured a wide range of products, from functional footwear to lightweight gear, camping equipment, hiking supplies, running gear, and skiing equipment. Beyond the exhibits, the show offered a variety of activities, including industry forums, networking sessions, and interactive experiences that kept attendees engaged throughout the four days.
The China Outdoor Brand Alliance (COA) reaffirmed its commitment to the "Sanyi Manifesto" at the 2015 show, supporting three platforms—Asia Outdoor Products Exhibition, COA Outdoor Summit Forum, and COA Outdoor Sports League—and one standard—the COA outdoor product quality standard.
At the first COA Outdoor Summit Forum, President Sheng Faqiang emphasized the importance of regular meetings to share knowledge, exchange ideas, and strengthen cooperation within the industry. The forum received overwhelmingly positive feedback, with 90% of attendees planning to return next year.
During the event, the COA launched a certified down product quality standard, aiming to provide consumers with high-quality, certified down products through trusted channels and testing agencies.
Special activities such as the Dry Climbing Challenge, Youth Outdoor Education Forum, Diving Area, Club House, and the Happy Teahouse made the event even more engaging. The Running Pavilion expanded, featuring 30 brands showcasing their latest products and hosting TRX training sessions and model stores.
The Asia Outdoor Industry Awards recognized 26 products from 22 brands, with 13 Chinese brands winning awards. This reflected the growing emphasis on design and innovation in the Chinese outdoor market.
The 3rd Zijin Mountain Fluorescence Run, supported by Nordland, brought thousands of participants together for a fun-filled night of running, music, and celebration. The event was a hit, with many runners already looking forward to next year.
The first Asian Youth Outdoor Education Development Forum attracted attention from multiple sectors, with industry leaders brainstorming on the future of outdoor education and camp experiences.
Other highlights included the Pathfinder Holdings rebranding launch, the China Outstanding Outdoor Team Leader and Compass Awards, the O2O Upgrading Press Conference, and the "Search for Lights" charity event.
The Happy Teahouse became a popular spot where tea tasting and cross-border integration of tea and outdoor culture were celebrated. The lobster feast on the second day drew over 380 industry professionals, making it the largest in the show’s history.
According to a satisfaction survey, 93% of attendees were pleased with the event, and 95% planned to return in 2016.
The 11th Asia Outdoor Exhibition will take place from June 30 to July 3, 2016, at the same venue. For more information, visit the official website.
This content is reprinted from the official 2015 Asia Outdoor Products Exhibition website.
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