"China·Keqiao Fashion Index" follows the scientific principles of modern statistical index, index preparation method and comprehensive evaluation theory, combined with the current situation of Keqiao textile industry fashion development, based on the reasonable selection of Keqiao Fashion Index related indicators, scientifically determine the category Weights, including the Keqiao Fashion Index System, data acquisition system, index calculation model, index preparation process, organizational setup and staffing, etc.
“China·Keqiao Fashion Index†includes four parts: fashion creativity index, fashion activity index, fashion promotion index and fashion evaluation index. The fourth quarter of 2015 is the index base period, among which, fashion creativity index and fashion activity The index and fashion promotion index are released once a quarter, and the fashion evaluation index is released once every six months. In the fourth quarter of 2017, the Keqiao Fashion Index closed at 148.88 points, an increase of 13.26% compared to the same period last year. Throughout 2017, the Keqiao Fashion Index has risen steadily and hit a record high.
1
The fashion creativity index is rising year by year.
Fashion creative comprehensive index by the weighted average number of fashion design talent, the introduction of several new flowers, creative products and creative industry turnover number four the number of indicators, people intuitively understand the status of keqiao creative enterprises. Keqiao fashion and creative industries with a high creative, high ability to control the market, high value-added features, will lead the consumption trends of new industry format, China Textile City to enhance the development of an important breakthrough, along with the blueprints top-level design, fashion and creative industries Slowly unfolding. In the fourth quarter of 2017, the Keqiao Fashion Creativity Index continued to rise in the third quarter. The Keqiao Fashion Creativity Index was 136.05 points in the fourth quarter, up 5.38% from the third quarter, affecting the overall Keqiao Fashion Index. 2.09 percentage points. Compared with the fourth quarter of 2016, it increased by 14.36 percentage points year-on-year, or about 11.62%. In 2017, the fashion and creative index rose steadily, consistent with the 2016 trend and higher than the same period last year.
1. The number of fashion design talents is rising
In recent years, Keqiao has held various fairs and fashion shows, which has attracted a large number of independent designers at home and abroad. At the same time, it has continuously cultivated and promoted local designers. More and more designers have joined and hatched, making Keqiao's fashion atmosphere more The thicker the coming. In the fourth quarter of 2017, the fashion design talent index was 117.26 points, an increase of 13.15 points compared with the same period of last year, an increase of 12.63%. In 2017, the fashion design talent index rose steadily. At the end of the year, the number of fashion design talents exceeded 3,600 for the first time, and more people contributed to the creation of fashion Keqiao.
In the fourth quarter of 2017, the index value of the number of fashion design practitioners in Keqiao District was reported at 117.26 points, which was 2.52 percentage points higher than that in the third quarter. In October 2017, 2017 Keqiao Fashion Week and December 2017, Keqiao held the 2017 China International Fashion and Creative Forum with the theme of “Fashion, Industry and Cityâ€, which attracted many new designers. Come and join. China Textile City Creative Industry Base, F5 Creative Park and other professional platforms and Keqiao's fashionable and innovative concept attract designers to Keqiao, Phoenix Zhuang, Rainbow Village, Barut, Ji Maliang and other local well-known textile enterprises. Continuously introduce excellent design talents from Hong Kong, China, Taiwan, Korea, Italy and other places. The Walan Design Park in the Zhongfang Building in Keqiao District was fully renovated at the end of 2017. It will also be stationed in Keqiao by attracting, cultivating and gathering a number of outstanding designers and design studios at home and abroad.
2. The new pattern launches the number index to rise and rise
In the fourth quarter of 2017, the new flower launch index was reported at 154.12 points, a sharp increase compared with the same period of last year. The index value increased by 26.34 percentage points, or 20.61%, affecting the total fashion creativity index by about 7.90 percentage points. On July 6-8, 2017 Shenzhen International Textile Fabrics and Accessories Expo was held in Shenzhen Convention and Exhibition Center. It has gathered over 700 exhibitors from China, Hong Kong, Taiwan, India, Japan, South Korea and other countries and regions, covering all kinds of chemical fiber, knitting, silk , cotton, hemp, wool, functional, lace embroidery fabrics, yarns. A variety of quality products such as wire fiber and accessories. The “Globally Covered†pavilion hosted by China Textile City Construction Management Committee once again appeared in the exhibition with the overall image of “Fashion Keqiaoâ€, which further promoted the international popularity of China Textile City.
In the fourth quarter of 2017, the pattern copyright index reported 154.12 points, although the chain fell by 16.67 percentage points, but for the whole year of 2017, it is still in a high position. In 2017, China Textile City added 3,313 new pattern copyrights, and the copyright protection industry in the fashion industry has achieved fruitful results. "Double hundred double game" --2017 China Fashion Fabric Design Contest & Fabrics China cutting-edge designer fashion creative design tournament will be held, attracting hundreds of domestic enterprises excellent fabric and hundreds of cutting-edge designers competing against, and ultimately decide the winner Various awards.
In the “2017 China Fashion Fabric Design Competitionâ€, the fabrics of the participating fabrics are mainly fashion women's fabrics, with various styles and patterns. The materials application combines more fashion elements while improving the process. The overall product development direction reflects the fabric enterprise. Enhance and enhance the market demand, consumption trends and fashion trends.
Expert Perspective: fabric design done using oblique wave pattern jacquard, double layer fabric structure attached to the two-layer structure of different density, cut flowers after elegant and formed sheet perspective cut flowers, digital printing and make the surface of the fabric composite working The process combines bamboo branches, lotus leaves and peony with ink-stained methods, and combines the effect of hand-textured flower-cutting to reflect the multi-integration of ethnic elements.
3. Creative product turnover index fell sharply
In the fourth quarter of 2017, the turnover index of creative products closed at 103.88 points, down by 21.24% compared with the same period of last year. The total fashion creativity index fell by about 5.60 points, down by 2.59 percentage points from the previous month. Keqiao Textile Fair brings together industry as a fashion showcase textile enterprises an effective platform for most new products, the largest window of creative products traded. In 2017, Keqiao Autumn Textile Expo has a total of 1,610 booths and 596 exhibiting companies, with an exhibition area of ​​38,000 square meters, the largest in history. Upgrade and fashion innovation, has become an important part of Textile Fair this fall, the number of exhibitors over the years by adjusting the depth demand side, market guidance, optimize the internal management, technological innovation, category adjustment, explore fashion Starting, it brings the most proud products of the company. The number of creative product transactions continued to fall in the second half of 2017, once falling to the lowest value in history. Keqiao textile enterprises also need to explore more on the road of innovation to go better and further.
4. The creative enterprise index has steadily increased
In the fourth quarter of 2017, the creative enterprise index reached 151.95 points, up by 25.39% compared with the same period of last year, up 41.3 percentage points from the previous month, and affecting the total fashion creativity index by 12.39 percentage points. In early 2017, the State Ministry announced the first batch of 12 National Textile and Garment Creative Design Pilot Park (platform) list, keqiao district textile industry base creative design selected, the province is one of the two, the only one in the city. On June 15-16, in order to promote the custom-made development of clothing and promote the construction of a strong manufacturing country, the theme of “customized integration and intelligent manufacturing †was organized by the China Garment Association in conjunction with the Zhejiang Economic and Information Committee and the Keqiao District Government of Shaoxing City. The China Apparel Customization Summit Forum and the Inaugural Meeting of the Zhejiang Fashion Industry Federation kicked off in Keqiao, Zhejiang.
This forum was highly valued by the leaders of the Ministry of Industry and Information Technology, the China National Textile and Apparel Council, and the Zhejiang Economic and Information Technology Commission. There were also Zhejiang University Academician Tan Jianrong, Zhejiang University of Technology President Chen Wenxing, and Huafu Color Textile Director. Chang Sun Weiting, Li Jianhua, President of Wanshili Group, Qiu Chengkui, Vice President of Baoxin Bird, Li Jinzhu, Vice President of Qingdao Red Collar, and more than 400 entrepreneurs, university experts, personalized custom enterprises and related media attended the meeting, examining the Chinese clothing customization industry from multiple perspectives. The status quo, explore the future development possibilities of the customized industry.
On the morning of August 30, Keqiao District held the second batch of major investment projects in this year, and signed a total of 18 projects with a total investment of 47.795 billion yuan. A series of major projects closely related to the development of China Textile City include: China Textile City Modern Logistics City project with an investment of 5 billion yuan, positioning “one city, three ports and five districtsâ€, which will greatly enhance the overall image of China Textile City. And logistics service capacity; the 300 million yuan investment in the China-Europe Fashion DreamWorks project, after the completion of the project, it is planned to introduce a number of domestic and foreign fashion industry enterprises and fashion design entrepreneurs, to take advantage of the integration of production, education and research, and to become the backbone of the development of Keqiao fashion industry, Established Keqiao District's status in fashion at home and abroad and became "China's fashion aircraft carrier."
1. The number of settled enterprises has risen steadily
In the fourth quarter of 2017, the company index reached 149.93 points, up about 28.19% year-on-year. With F5 Creative Park, Science Park and China Textile City Creative Park “Three Major Parks†as carriers, 386 enterprises will be attracted to the park, and more than 3,000 employees will be gathered. At present, Jiangnan Water Town and Economic Town Keqiao are fully developing fashion. The creative industry strives to achieve a 100 billion-level fashion industry cluster in the future.
2. The number of imported companies first fell and then surged
In the fourth quarter of 2017, the index of imported companies was 153.97 points, an increase of 37.01 percentage points compared with the same period of last year. Compared with the third quarter, the chain rose by about 56.46%. Keqiao District Creative Park is based on the economic transformation and upgrading and vigorously developing the overall deployment requirements of the creative industry, focusing on the promotion of the traditional textile industry in the region, with original design, research and development as the core and cultural connotation as the elements. In today's fierce international competition, the advantages of Keqiao District Creative Industry Park have been affected.
At present, the F5 Creative Park and Science Park have been completed. China Textile City Creative Park has completed 85% of its total investment. The number of construction and talents in the park is gradually expanding: 386 companies have settled in, including 159 industrial design enterprises and 3,093 employees. At the same time, the park introduced 23 people in the city's "330 plan", "one thousand people plan" and five people in the "national thousand people plan". The base has also been identified as the first provincial industrial design demonstration base, member of China Industrial Design Alliance, provincial high-level talent innovation and entrepreneurship base, and Shaoxing city cultural construction demonstration site.
2
Fashion activity index continues to grow
Fashion activity is to maintain a regional fashion vitality and innovation of products based on fashion activity index focuses on the brand's market performance, from electricity suppliers run number, the number of fashion platform development, new product sales accounting, accounting and business cooperation The five dimensions of brand communication costs reflect the creativity and creative thinking of the textile industry in creating corporate brands and innovative operating models. In the fourth quarter of 2017, the Keqiao Fashion Activity Index continued to grow, closing at 159.33 points, up 21.35 percentage points from the previous month and up 14.68% from the same period last year. The trend of the fashion activity index in 2017 is in line with 2016, showing a cyclical increase.
1. E-commerce operation index is rising rapidly
Under the background of "Internet +", new business models emerge one after another. The development of e-commerce has entered a stage of rapid expansion, and it has increasingly become an important engine for stimulating consumer demand, promoting the upgrading of traditional industries, and developing modern service industries. In the fourth quarter of 2017, the e-commerce operation index showed great glory, closing at 319.10 points, up 34.29% from the previous month; up 104.42 percentage points from the fourth quarter of 2016, affecting the fashion activity index by about 20.88 percentage points. Keqiao's e-commerce industry is rapidly growing into a new engine to promote Keqiao's economic transformation and a new format for fashion Keqiao.
It is reported that the number of e-commerce parks (aggregated areas) newly built and opened in Keqiao District has reached 11 and nearly 200 companies have settled in. The second phase of China Textile City's cross-border e-commerce industrial park is accelerating.
From the perspective of segmentation indicators, the number of e-commerce companies has increased compared with the third quarter. The e-commerce enterprise index has maintained a steady and steady upward trend since 2017, and closed at 115.85 points in the fourth quarter, up 4.15 compared with the same period of 2016. Percentage points. The e-commerce sales index rose rapidly, reaching 499.34 points in the fourth quarter of 2017, a year-on-year increase of 63.18%. Keqiao has promoted e-commerce in an all-round way with remarkable results.
The relevant person in charge of Keqiao District Business Bureau stated that “the next step will be to cultivate a group of entrepreneurial innovation groups based on the advantageous industries such as clothing home textiles, curtain screens and wallpaper wall coverings, and introduce comprehensive e-commerce service organizations to promote cross-border cross-border activities. The development of e-commerce groups is large-scale, diversified and ecological. “Keqiao District has been actively promoting the construction of cross-border platforms and is committed to building a cross-border e-commerce industry chain. Today, the first cross-border e-commerce industry summit will be held to better help the transformation and upgrading of traditional industries.†On the one hand, we will speed up the development of cross-border e-commerce service platforms such as “Buddha Terminalâ€, accelerate the construction of the “Overseas Warehouse†model, provide overseas warehousing logistics, exhibition and other services for cross-border e-commerce companies in the region, and plan to establish them globally. More than 50 domestic and overseas branches and experience stores, Keqiao headquarters and Turkish pavilion have been opened. On the other hand, it promoted the establishment of the Shaoxing Amazon Sellers Alliance, with more than 160 members. In the future, we plan to build a cross-border e-commerce entrepreneurship development center with the help of the cross-border e-commerce association platform to explore the development model of Keqiao Textile's cross-border e-commerce industry.
2. The fashion platform expansion index runs smoothly
In the fourth quarter of 2017, the Keqiao Fashion Platform Expansion Index reported 106.19 points, which rebounded from the third quarter, up 4.69% from the previous month and down 7.47% from the same period of last year. Further expansion of the fashion platform can promote the Keqiao fashion and creative industry chain, build a fashion and creative industry ecosystem, and accelerate the development of the grand blueprint for “Fashion Keqiao, Impression Keqiao, and Happiness Keqiaoâ€, helping Keqiao to become Creative design led by the fashion industry creation center and the global textile industry's fashion source.
3. New product sales accounted for fluctuations in sales
The proportion of new product sales shows the innovation and research and development of Keqiao textile products, which is a key indicator reflecting Keqiao's fashion activity. The sales of new products accounted for 108.61 points in the fourth quarter of 2017, up 3.37 percentage points from the previous month, affecting the total fashion activity index by about 0.67 percentage points. Although it fell 8.79 percentage points year-on-year, it is still above the baseline. In 2017, it is also in a volatility trend, indicating that the popularity of new products in the market is relatively high. Keqiao fashion and creative industry is still booming. .
4. Corporate cooperation ratio index fluctuated
The corporate cooperation ratio index includes the brand enterprise ratio index and the brand product sales volume ratio index, which is used to reflect the degree of recognition of Keqiao enterprise product fashion by the brand enterprise. In the fourth quarter of 2017, the index of corporate cooperation accounted for 109.36 points, up 1.23% from the previous quarter and 7% from the same period of last year. The brand share index closed at 111.74 points in the fourth quarter of 2017. In the third quarter, it rose by 1.38 percentage points; the sales volume of brand products accounted for 105.06 points in the fourth quarter, up 1.27 percentage points from the previous month, and the impact on the corporate cooperation ratio index rose by about 0.56 percentage points.
In 2017, the proportion index of brand enterprises increased steadily. Although it did not grow faster in 2016, it was located in a higher range and was more optimistic about the subsequent development. The brand product sales volume index fell sharply in the third quarter. Although it rebounded at the end of the year, it was still less than the same period last year and the beginning of 2017. In the process of creating a national demonstration area to enhance product quality, the keqiao will further enhance the level and quality of the industry, improving product competitiveness, to create an internationally competitive modern textile industry cluster, with new special expertise, green , intelligent direction for the implementation of intellectual property rights, brand and standardization of three major strategies to encourage textile enterprises and stronger brand, do fine professional, and actively promote product quality improvement and industrial transformation and upgrading, through three years of efforts to further improve the industrial cluster in the brand Domestic and international visibility and reputation.
5. Brand communication fee index rose sharply
Under the premise of strengthening the construction of software and hardware in the market, China Textile City has formed a textile industry cluster with large scale, spatial agglomeration and developed market network. The follow-up should actively open up domestic and foreign markets, commit to the creation of regional brands, and strengthen China Textile City. The overall brand promotion and promotion will further expand the visibility and influence. In terms of brand communication costs, the index for the fourth quarter of 2017 was a record high of 151.78 points, up 19.85 percentage points from the previous month and up 17.83% year-on-year. Affected by a series of activities such as “Keqiao Fashion Week†and “Autumn Textile Expo†in October, the brand communication expenses were at a high level at the end of 2017.
3
The fashion promotion index has hit record highs
Keqiao Fashion Promotion Index reflects the promotion of the fashion industry by Keqiao government and enterprises from the aspects of international exchange and cooperation, enterprise participation, and foreign resident. In the fourth quarter of 2017, the fashion promotion index was 156.35 points, and the Keqiao fashion promotion index reached a new high, up 3.98% from the previous month. Compared with the same period of last year, the fashion promotion intensity increased significantly, up 30.39 percentage points year-on-year, affecting the overall Keqiao fashion. The index rose by 9.11 percentage points.
1. The international exchange and cooperation index is outstanding
The international exchange and cooperation index was 166.67 points in the fourth quarter of 2017, down 16.66 percentage points from the previous month. Compared with the same period in 2016, it increased by about 25%. The number of international exchanges and cooperation in the second half of 2017 is much higher than that in the first half of the year, and far exceeds the same period in 2016, indicating that Keqiao has very close cooperation with international exchanges in 2017.
In July, “Global†2017 Shenzhen International Textile Fabrics and Accessories Expo and Hong Kong Fashion Industry; August 2017 China Keqiao International Textile Expo (Autumn) and other activities, docking high-end forums such as China-Korea Forum, China-Italy Forum, etc., to capture fashion Nutrients, promote the development of high-end textile industry, and help Keqiao accelerate to become a gathering place in the domestic fashion field. December 8, China Textile City, the first overseas exhibition --2017 running the Myanmar International Textile Exhibition 2017 Zhejiang Export Commodities (Myanmar) Fair Yangon International Convention and Exhibition Center are Tamar, hundreds of Textile City merchants to The focus of the exhibition was to launch the China Textile City brand in Myanmar. The exhibition, Keqiao China Textile City, was the first textile professional exhibition jointly launched by China and Myanmar. There were more than 160 booths and 150 exhibitors at the exhibition, and they were strongly supported by the Chinese and Burmese government departments. It is believed that the opening of the exhibition will open up a new deep pattern in the Sino-Myanmar textile industry and open up a new cooperation market for Chinese and Burmese textile enterprises.
2. The number of companies participating in the index occupied a high position
The index of participation in enterprises includes the index of local participation and the index of the number of exhibitors. The index of corporate participation in the fourth quarter of 2017 was 141.67 points, up 13.34% compared with the same period of 2016. As shown in Figure 23 below, the index of local participation in the fourth quarter of 2017 showed an upward trend, closing at 133.33 points, up year-on-year. 33.34%, the index of participating companies increased by 16.67 points; the index of outbound participation was the same as that of the same period of last year, the index value was 150.00, which was also the same as the third quarter.
The Keqiao government has been encouraging local enterprises to actively participate in well-known exhibitions at home and abroad, speed up the opening process of the textile industry, support local professional exhibition enterprises with high service levels, large scale of operation and strong core competitiveness, and strengthen international publicity and promotion of China Textile City. The marketing promotion work started the overall brand of “Fashion Keqiaoâ€.
3. The foreign resident index is strong
The Foreign Stagnation Index reflects the presence of Keqiao foreign businessmen through the number of offices, number of registered companies, and number of people. In the fourth quarter of 2017, the index value was 165.06 points, which was about 45.92% higher than the same period in 2016. The influence of the fashion promotion index rose by about 10.39 percentage points. Explain that foreign businessmen prefer Keqiao fashion market, which also laid the foundation for Keqiao Fashion to go abroad and go international.
In the fourth quarter of 2017, the index of office numbers was 116.87 points, up by about 2.98% compared with the same period of 2016. The number of registered companies closed at 139.81 points in the fourth quarter, up 7.4 percentage points from the previous quarter, compared with the same period in 2016. About 17.05%; the People's Index rose sharply in the fourth quarter, up 126.52% from the previous month, up 128.9 percentage points year-on-year, affecting the total foreign resident index increased by 42.54 points.
The Foreign Service Center of Keqiao District Business Bureau encourages foreign investors to invest in Keqiao, actively publicize and interpret relevant trade policies in the foreign business circle, strengthen foreign investment guidance, and enhance foreign investment confidence. Keqiao launched a one-stop service mechanism of “special person acceptance, one entrustment, and full processingâ€, and implemented more than 10 procedures required for the company to handle the enterprise, helping foreigners to simplify the approval process. The generous foreign policy has attracted a large number of foreign businessmen to settle in, and the number of foreign businessmen has increased. Keqiao District has been working hard for the transformation and upgrading of the textile industry and has made many new attempts. Now, the series of challenges encountered actually means new opportunities and can be vigorously developed. Next, we must unify the city and district levels, and cooperate with these carriers with rich resources.
The textile industry is the pillar industry of Keqiao. Under the background of vigorously building “Fashion Keqiaoâ€, the textile industry has gradually transformed into a fashion textile. Keqiao attaches great importance to the introduction of talents, and there are many foreign fashion talents. They are also attracted by the reputation of Keqiao China Textile City and pursue new development opportunities in Keqiao.
4
Fashion evaluation index rebounded steadily
The Keqiao Fashion Evaluation Index questionnaire surveyed by exhibitors, buyers, market operators, designers and consumers, through the statistics of the survey scales of each survey object, and by setting the weights, finally obtained Keqiao Fashion evaluation index.
The fashion evaluation index closed at 133.62 points in the fourth quarter of 2017, up about 3% from the third quarter, down about 13.3% year-on-year, affecting the Keqiao Fashion Index down 2.05 percentage points. Although the fashion evaluation index continued to fall from the first half of 2017, less than 2016, it is still far above the baseline of 100, indicating that market operators are still satisfied with Keqiao fashion evaluation.
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