Analysis of the impact of third-party POS payment on the banking market

Compared with the traditional banking services that have long been ingrained in our hearts, the emerging third-party payment is much younger, but the momentum of development and the speed of popularization far exceed the traditional banking business. The scale of third-party online payment transactions is every year. Rising, the type of business is also expanding, covering almost all platforms, and the business scope is constantly expanding, ranging from financial management to insurance mortgages. The concentration of the market use is high, and the frequency of daily use by mainstream third parties is quite amazing. Therefore, the corresponding impact on the market has led to the emergence of the same third-party audience to become the industry leader.

Compared with traditional bank business processes and a monopoly of semi-monopoly management, third-party platforms continue to extend their business areas, providing banks with corresponding services at lower or even free prices, to squeeze the bank's traditional offline payments. Business; although the third party can't absorb deposits like a bank, his free money transfer business has greatly affected the bank deposit business. In addition, there will be capital turnover time in the operation of the third-party platform, so that the scale of funds in the platform will be settled. It is very amazing. Banks can't compete against this raging financial dispute. The series of remedial policies introduced can't stop the impact of third parties without a large concentration of audiences.

It is the series of non-cost business trends launched by third-party platforms that the bank's potential customers are continuously diverted. Third-party payment companies attract domestic and expanding online consumers with convenient and convenient services. The stickiness of stock customers is what banks don't have. With the reduction in the number of people using bank cards, such problems will become more and more serious. The bank's bank card transaction volume will decrease, and the loss of customers will decrease with the increase of online transactions. In the future competition, third parties will The platform will occupy an increasingly strong voice and gaming chips.

The bank's monopoly has caused customers to be unable to dominate and have the right to choose. With the emergence of third-party POS platforms that are more intimate and lower, people have the right to choose, which is what customers want to see. It is also the end of the bank’s monopoly.

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