According to the relevant industry, WeChat payment will become the three major payment systems in parallel with UnionPay and Alipay. After the WeChat red envelope is tied, the application scenario will not allow some users to unbind bank cards, and after dripping and fast taxis burn money, The dispute over traffic is only a trivial matter, mainly to cultivate the habit of paying with Internet OTO, and payment is an important means of realizing the mature profit model. The huge amount of users of 700 million will make WeChat pay as much as UnionPay. Compared with the mobile phone scanning code, the recognition error is high, and the mobile phone QR code POS hard scan code is more suitable for commercial payment. The competition between Alipay and WeChat payment will benefit the company. The company is the monopoly of the exclusive chip supplier of QR code. It is more advantageous to compete with multiple suppliers of UnionPay pos machine. Currently in any place in Shenzhen, the phone will be worn on the body, but cash and wallets are not necessarily brought.
The QR code will be ubiquitous in the future. The QR code under the scan code line will become an online virtual product. The process of scanning code is the key node to open up the virtual world and the real world. The QR code will become a very large industry in the back, and all the scenes of O2O in the future can be realized by QR code. The two-dimensional code realizes the offline and offline drainage of electronic label, the electronic voucher online to offline marketing and verification, and has broad market space in information transmission, electronic goods, electronic ticketing and logistics management, etc. Equipment will become the first choice for merchants.
Since the initial introduction of QR code as a second-generation ID card more than 10 years ago, the company has been working on the in-depth study of QR codes. In 2010, it developed the world's only two-dimensional code decoder chip, WeChat and O2O. Make QR codes from niche markets to huge markets of 100 billion.
The company's decoding chip, from the reading engine to the integrated product of the scanner, is very competitive: ü The company mainly competes with international manufacturers such as motorcycle, Honeywell and ARGOX. The company's products are very focused and the Chinese tax Domestic companies such as anti-counterfeiting can be competent. From the technical point of view, competitors mostly use general-purpose ARM chips for decoding. The cost of scanning heads and chip power consumption (which is six times larger than that of company-specific chips) are relatively large. The company's chip technology is one and a half years ahead of competitors.
There are 5 forces in the future mobile near-field payment. UnionPay, operators, mobile phone manufacturers, non-bank cards and Internet companies may coexist, but Internet companies have the best model and users, and may become the biggest winner.
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