"Snorkeling is a must-try activity! It's no exaggeration—when I asked 10 friends, they all replied in the same way. Snorkeling is the foundation of diving, and the sport itself is very accessible to everyone. Last year, the Asia Outdoor Exhibition introduced a water sports zone for the first time, collaborating with Guangzhou PADI’s five-star diving center to set up booths and promote water-based activities. The response was overwhelming. This year, the exhibition will further expand the diving area, building on last year’s success by inviting more diving-related institutions to participate."
"In recent years, PADI has been actively promoting China as a top diving destination. According to industry reports, the Chinese diving sector has seen steady growth, positively impacting the tourism and hospitality industries while creating numerous job opportunities. In 2014, China became one of the top countries in terms of diving qualifications. Statistics show that from 2009 to 2014, the number of newly opened PADI Dive Resort Centers in China increased by 600%. The number of PADI Entry and Continuing Education Certificates issued in 2014 also rose by 55.3% compared to 2013."
"Why does PADI partner with the Asia Outdoor Exhibition and promote diving within the outdoor industry?" Sharon Loh, PADI Asia Pacific Marketing Director, explained: "PADI's participation in the Asia Outdoor Show isn't just about introducing scuba diving to an active adventure audience. We're looking to open new markets and promote the diving lifestyle. By setting up a dedicated diving area, we aim to give both casual and professional audiences a better understanding of what diving has to offer. Additionally, Sharon encouraged those interested in the industry to consider a career in diving, as PADI is eager to bring diving education and products to new outdoor enthusiasts."
"Diving is an essential part of outdoor sports, and its future looks very promising. It's been a great decision for the past two years to integrate it into the Asia Outdoor Exhibition. It's a win-win situation," said Luo Taoxiong, General Manager of Guangzhou Firefox. He emphasized three key aspects of diving: "clubs, products, and textbook teaching." At this year's Asia Outdoor Exhibition, PADI will focus on these elements and how they can be integrated into "outdoor retail." Topics such as how to better serve guests, how to create an outdoor store, and how to display products will be covered through workshops aimed at helping outdoor operators and professionals gain practical insights right at the exhibition."
"So, if you're curious about diving or water sports, don’t miss the opportunity to meet us at the Nanjing Asia Outdoor Show from July 23 to 26."
*This content is sourced from the official website of Equipment Cool, the official partner of the 2015 Asia Outdoor Products Exhibition.*
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