McDonald's replaced the paper-plastic packaged milk supplied throughout the North American market with a 250-mL plastic bottle. This was a surprisingly successful move – the sales of single-product milk doubled. This shows that plastic packaging meets the needs of consumers to a certain extent...†At the recent “International Dairy Industry Development Frontier Forumâ€, Chen Yiyi, Director of Sales and Marketing of Botelai Packaging Co., Ltd., used such an application. The example was opened and a wonderful speech was given on the topic of “Packaging Breakthroughâ€.
What can plastic packaging bring to dairy companies? From his speech, we may find the answer.
Packaging and costs
Chen Yiyi believes: In the dairy industry, "high packaging costs and fewer types of options" is the consensus of many people. Why is there a wide variety of packaging materials now? Whether it is for anti-monopoly or for companies to provide more choices, this has become a trend. The change brought about by the emergence of plastic packaging is very clear, that is, it can make packaging a completely open, free-competitive main body, allowing enterprises to have more choices in packaging materials.
He said: "Now, there will be a problem with companies. Crude oil prices have gone up a lot. Is the cost of plastic packaging supposed to rise? There are many people who have this idea. This is their blow molding, injection molding and compression molding technology. I don’t know much about the results. I give an example of this: In the past two decades, a 2L bottle of Coca-Cola has reduced its weight by 35%.â€
“There are many vivid examples in the beverage industry: Compared to the bottles of Coca-Cola and Wahaha, some people will think that Wahaha's bottles are not like bottles. They are very soft. The cost of Wahaha and Coca-Cola is lower than that of Coca-Cola. It has already found its own competitive advantage in packaging. Of course, it is undeniable that Wahaha's substantial investment in technology makes this a reality."
“'Technology brings progress' is an unavoidable fact of our dairy industry over the past five years. Take tea drinks for the sake of unity or Master Kong, if everyone put the plastic bottles and the bottles they drink today 5 years ago In comparison, there will be great changes in weight and design, and at the same time it will bring about an intuitive drop in packaging costs."
Mr. Chen further added: "With less material used for packaging materials, the weight of packaging has fallen. It does not mean cutting corners but creating more package shapes. When the shape is properly changed, the cost of packaging will fall. When it comes to practical significance, for small and medium-sized dairy companies, in many aspects it is impossible to compare with large companies. If there is no advantage over packaging materials in terms of packaging materials, then your brand will not have advantages over them. The result is obvious. , definitely be eliminated."
Packaging and Modeling
"Plastic packaging can create a more sculptural product," he said. "We look at new products in the market in the past two years. For Mengniu, it has launched a product with two tall bottles. This is a category that Taiwan Province sold well three or four years ago, and I am not sure that they are particularly conscious about moving product lines in this area, but at least represent an intention of this company. Although we can't see that they have a clear input in the strategy of changing packaging, it does not mean that this wave of 'offensives' will not come. I think it will certainly come, and every company will benefit."
As for the advantage of plastic packaging in product modeling, Mr. Chen is very familiar with the situation: “It can be said that the emergence of plastic packaging, from the shape of a sudden break the traditional packaging limitations, how much imagination, there is a corresponding number of packaging. Nestle has launched After a kind of packaging, the lid of the bottle is in the shape of a chicken cock. UNO has similar products. These two products used to sell well in North America. Typical examples in the Asia Pacific region are plastic bottles of Watson’s mineral water. It is green. The color, the lid is triangular, and the unit price of the product is approximately three times higher than that of its peers. In the global beverage packaging industry in Asia Pacific, it was only one in 2004, so you can imagine how profitable it is. The infinite diversity of plastic packaging can satisfy unlimited The imagination is more flexible, more mobile, and allows consumers to have a brand new experience that will ultimately bring unlimited value."
“As we all know, big brands will continue to expand their leading edge in advantageous packaging. Whether China's market will be the same as in the United States, plastic packaging will become the first of a few years in packaging materials. No one knows this, but plastic packaging will become The growth of the main force cannot be questioned.†Mr. Chen is optimistic about the prospects of plastic packaging in China.
Packaging and Supply Chain
Turning to the change of plastic packaging to the supply chain, Mr. Chen said: “I would like to talk about the supply chain from the perspective of packaging. This is certainly the most important topic on the agenda of the boss. Now that we are talking about increasing revenue and reducing expenditure, many bosses think that throttling is the most important. Simple, but the key is whether it can create value after throttling. Some simple drop in logistics cost will inevitably cause other costs to rise, but from the perspective of packaging, if the new shape can bring new feelings to consumers. , then this cost savings can create new value."
"At the same time, the design of the supply chain is mainly based on products. The cost of product packaging also determines the quality of the supply chain. In addition, because plastic packaging can be differentiated in its shape and shape, it can be more resistant to shock and compression during long-distance transportation. Therefore, it can meet the requirements in the logistics supply chain."
"From 1997 to 1998, Guangming took the lead in using milk paper packaging. Then, Yili also used Tetra Pak and Tetra Pak. Now competition in the market is starting to get very intense. Let's take a look at what's on the market now. What is the so-called best-selling product?"
“Beginning in the first quarter of 2005, it was not Danone that was the first brand to sell single-product yoghurt. It wasn’t bright, but rather tasteful. The all-in-one plastic bottle packaging products were recognized by consumers. At the same time, there were some The obscure small businesses are also constantly exploring plastic packaging, such as Xiaoyang people in Hebei, which also has its own way of survival. Of course, this is not to say that paper and plastic packaging has no future, it is only seeking another height It reflects its connotation from printing. However, in terms of styling, this era is bound to belong to plastic packaging."
Finally, Chen Yiyi said: “The Korean market was basically dominated by paper packaging five years ago. In the past five years, the share of plastic packaging has increased from 0 to about 18%. There are two brands in Hong Kong and Taiwan Province in China. It is very active, one is Nestlé and the other is Unity, Nestlé has been in Hong Kong for 50 years, has never done plastic packaging before, or started to do it in the past two years, and its market ranking is now very high. Yogurt is sold in the form of an ATPP vial, which sells well in Taiwan Province.â€
"It can be said that plastic packaging has not only developed the packaging industry, but also promoted the development of the dairy and beverage industry."
What can plastic packaging bring to dairy companies? From his speech, we may find the answer.
Packaging and costs
Chen Yiyi believes: In the dairy industry, "high packaging costs and fewer types of options" is the consensus of many people. Why is there a wide variety of packaging materials now? Whether it is for anti-monopoly or for companies to provide more choices, this has become a trend. The change brought about by the emergence of plastic packaging is very clear, that is, it can make packaging a completely open, free-competitive main body, allowing enterprises to have more choices in packaging materials.
He said: "Now, there will be a problem with companies. Crude oil prices have gone up a lot. Is the cost of plastic packaging supposed to rise? There are many people who have this idea. This is their blow molding, injection molding and compression molding technology. I don’t know much about the results. I give an example of this: In the past two decades, a 2L bottle of Coca-Cola has reduced its weight by 35%.â€
“There are many vivid examples in the beverage industry: Compared to the bottles of Coca-Cola and Wahaha, some people will think that Wahaha's bottles are not like bottles. They are very soft. The cost of Wahaha and Coca-Cola is lower than that of Coca-Cola. It has already found its own competitive advantage in packaging. Of course, it is undeniable that Wahaha's substantial investment in technology makes this a reality."
“'Technology brings progress' is an unavoidable fact of our dairy industry over the past five years. Take tea drinks for the sake of unity or Master Kong, if everyone put the plastic bottles and the bottles they drink today 5 years ago In comparison, there will be great changes in weight and design, and at the same time it will bring about an intuitive drop in packaging costs."
Mr. Chen further added: "With less material used for packaging materials, the weight of packaging has fallen. It does not mean cutting corners but creating more package shapes. When the shape is properly changed, the cost of packaging will fall. When it comes to practical significance, for small and medium-sized dairy companies, in many aspects it is impossible to compare with large companies. If there is no advantage over packaging materials in terms of packaging materials, then your brand will not have advantages over them. The result is obvious. , definitely be eliminated."
Packaging and Modeling
"Plastic packaging can create a more sculptural product," he said. "We look at new products in the market in the past two years. For Mengniu, it has launched a product with two tall bottles. This is a category that Taiwan Province sold well three or four years ago, and I am not sure that they are particularly conscious about moving product lines in this area, but at least represent an intention of this company. Although we can't see that they have a clear input in the strategy of changing packaging, it does not mean that this wave of 'offensives' will not come. I think it will certainly come, and every company will benefit."
As for the advantage of plastic packaging in product modeling, Mr. Chen is very familiar with the situation: “It can be said that the emergence of plastic packaging, from the shape of a sudden break the traditional packaging limitations, how much imagination, there is a corresponding number of packaging. Nestle has launched After a kind of packaging, the lid of the bottle is in the shape of a chicken cock. UNO has similar products. These two products used to sell well in North America. Typical examples in the Asia Pacific region are plastic bottles of Watson’s mineral water. It is green. The color, the lid is triangular, and the unit price of the product is approximately three times higher than that of its peers. In the global beverage packaging industry in Asia Pacific, it was only one in 2004, so you can imagine how profitable it is. The infinite diversity of plastic packaging can satisfy unlimited The imagination is more flexible, more mobile, and allows consumers to have a brand new experience that will ultimately bring unlimited value."
“As we all know, big brands will continue to expand their leading edge in advantageous packaging. Whether China's market will be the same as in the United States, plastic packaging will become the first of a few years in packaging materials. No one knows this, but plastic packaging will become The growth of the main force cannot be questioned.†Mr. Chen is optimistic about the prospects of plastic packaging in China.
Packaging and Supply Chain
Turning to the change of plastic packaging to the supply chain, Mr. Chen said: “I would like to talk about the supply chain from the perspective of packaging. This is certainly the most important topic on the agenda of the boss. Now that we are talking about increasing revenue and reducing expenditure, many bosses think that throttling is the most important. Simple, but the key is whether it can create value after throttling. Some simple drop in logistics cost will inevitably cause other costs to rise, but from the perspective of packaging, if the new shape can bring new feelings to consumers. , then this cost savings can create new value."
"At the same time, the design of the supply chain is mainly based on products. The cost of product packaging also determines the quality of the supply chain. In addition, because plastic packaging can be differentiated in its shape and shape, it can be more resistant to shock and compression during long-distance transportation. Therefore, it can meet the requirements in the logistics supply chain."
"From 1997 to 1998, Guangming took the lead in using milk paper packaging. Then, Yili also used Tetra Pak and Tetra Pak. Now competition in the market is starting to get very intense. Let's take a look at what's on the market now. What is the so-called best-selling product?"
“Beginning in the first quarter of 2005, it was not Danone that was the first brand to sell single-product yoghurt. It wasn’t bright, but rather tasteful. The all-in-one plastic bottle packaging products were recognized by consumers. At the same time, there were some The obscure small businesses are also constantly exploring plastic packaging, such as Xiaoyang people in Hebei, which also has its own way of survival. Of course, this is not to say that paper and plastic packaging has no future, it is only seeking another height It reflects its connotation from printing. However, in terms of styling, this era is bound to belong to plastic packaging."
Finally, Chen Yiyi said: “The Korean market was basically dominated by paper packaging five years ago. In the past five years, the share of plastic packaging has increased from 0 to about 18%. There are two brands in Hong Kong and Taiwan Province in China. It is very active, one is Nestlé and the other is Unity, Nestlé has been in Hong Kong for 50 years, has never done plastic packaging before, or started to do it in the past two years, and its market ranking is now very high. Yogurt is sold in the form of an ATPP vial, which sells well in Taiwan Province.â€
"It can be said that plastic packaging has not only developed the packaging industry, but also promoted the development of the dairy and beverage industry."
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