Talking about the Application Requirements of Anti-counterfeiting Technology on Steel Barrel Packaging

Talking about the Application Requirements of Anti-counterfeiting Technology on Steel Barrel Packaging

Xin Qiaojuan

I remember that during this year's 3.15, Lanlian Feitian Lubricants Company launched a campaign to combat "fake flying" lubricants. The Lanzhou Lubricant General Factory dispatched 170 people to assist the Provincial Bureau of Quality and Technical Supervision in conducting market counterfeiting and investigated and dealt with counterfeit and shoddy products in many markets. Judging from the sales situation of Lanzhou Lubricating Oil Factory in recent months, the anti-counterfeiting has indeed achieved great results and has won a large market share for Lanzhou Lubricating Oil Factory.

However, due to the misleading propaganda during the anti-counterfeiting, it also brought some adverse reactions to its packaging steel drum manufacturers. As mentioned in several reports at the time, it was found at the site of a certain petrochemical plant that in addition to the old steel drums and the filling of the oil printing Lantian Feitian trademark, it was found that a certain barrel factory was affixed with a product production certificate. New steel drums. As a steel drum manufacturer, there are customers who buy steel drums and there is no reason not to sell them. As for what products the customer uses to hold the steel drum, the general customer will only tell you whether it is used to hold oil or chemical products, except for special requirements. When the barrel manufacturer manufactures the steel drum for the user, the only thing that can be checked is that the user carefully checks the relevant documents provided by the user when printing the trademark and the name of the factory on the steel drum, and does not print the legal documents. system. However, some unscrupulous merchants will print their own steel drums without printing, which is hard to prevent.

A few days ago, the author was fortunate to accompany a friend to visit her big sister, and her big sister happened to work in an oil company opened by a private boss. After I accompanied her, I was attracted by the oil drums of their company because of my professional habits. When I spoke to my friend and my sister, I went to the company's work area and turned around and talked with the production workers. According to the oil-dispensing technicians and the on-site filling workers, the quality of the lubricants they produced was not Poor, just because there is no brand or not a brand name and is hindered in the market sales, in order to speed up capital turnover and market share, they have stolen the brand of "Lanlian Feitian" brand-name products. As an intermediate part of oil sales, in order to make greater profits, we are willing to sell more "Lanlian Feitian" lubricants produced by small enterprises like them. As the user of the final consumer, because it can not be discerned, as long as it can be cheaper, the quality is OK, it does not affect its performance, it does not matter. As everyone knows, its behavior has seriously violated the interests of the "Lanlian Feitian" lubricants, and also caused serious damage to the manufacturers of its packaging steel drums.

So, how can we protect the interests of both the barrel manufacturers and the steel drum manufacturers? Below we analyze the anti-counterfeiting technology.

First, the development of China's national defense technology

In recent years, my defense technology has developed rapidly. Many products use the latest high-tech means to continuously increase their technical content. For example, digital information security, nuclear micro-hole technology, ink printing, laser holographic anti-counterfeiting technology, etc. are all in different fields. It has been applied to varying degrees. According to statistics, there are currently tens of thousands of products in China, and hundreds of millions of products have adopted different anti-counterfeiting technologies and products, which have played their due role in maintaining social and economic order.

At present, some units in China have also researched and developed a number of unique anti-counterfeiting technologies in China. Their technologies are not only in the leading position in the world, but also play an important role in the anti-counterfeiting of some important industries and fields. In the domestic anti-counterfeiting products market is generally optimistic, recently launched an "identity code anti-counterfeiting system", which integrates computer science, wireless communication, information security, cryptography and other high-tech integration, according to the principle of random and irregular, by the enterprise autonomous a set of digital numbers, which correspond to the related information of the product, such as product information, quality inspection information, sales information, price information, production information, etc., which is equivalent to issuing a unique ID card for each product. The anti-counterfeiting performance of the product goes deep into the basic properties of the product. Then, with the information exchange network covering the whole country, consumers can use the phone, SMS, Internet or terminal to check the authenticity, complaints and reports, and accumulated purchase points in the database. Enterprises can use the inquiry information to combat counterfeiting, accept complaints to improve quality, control counterfeit and shoddy products, adjust logistics, and carry out points promotion activities. This digital information anti-counterfeiting technology also has a unique advantage, that is, when combined with other anti-counterfeiting measures, there is no need to constantly change the anti-counterfeiting method, because the "product identity code" itself is unique. Not long ago, China's successful adoption of laser holographic anti-counterfeiting technology, ink printing and other anti-counterfeiting technologies combined with digital technology to form a new comprehensive anti-counterfeiting technology products, is regarded as a major breakthrough in the Chinese defense pseudo-industry.

Second, steel barrel enterprises should adopt those methods to prevent

I have previously introduced the current development of China's defense technology and its application in various industries. In fact, anti-counterfeiting technology can be applied to all aspects of our lives. The "identity code anti-counterfeiting system" discussed earlier was used in the anti-counterfeiting of the footwear industry a few years ago. If you buy a pair of "rich birds" shoes, you can check whether the shoes you purchased are genuine products produced by the "rich birds" manufacturers. and many more.

But how do these anti-counterfeiting technologies work on steel drums? This requires the joint efforts of steel drum manufacturers and steel drum manufacturers, because the addition of anti-counterfeiting marks on steel drums will definitely increase the cost of steel drums. At present, the price of steel in the market is high, and the steel drum manufacturers have been unbearable. If you are burdened, you have to bear the cost and it may be difficult to do so. How to do? This requires the use of steel drums to support manufacturers, adding a certain fee. According to the economic situation of steel drum users, different anti-counterfeiting technologies are adopted. For example, steel drum manufacturers with strong economic strength can use anti-counterfeiting paint when painting in steel drums (this method is costly), anti-counterfeiting, anti-counterfeiting and anti-counterfeiting. General customers can use anti-counterfeiting labels such as anti-counterfeiting labels (such as anti-counterfeiting certificates) and anti-counterfeiting ink printing. In addition, the steel drum is in the hands of the customer. After filling the physical object, the customer can adopt digital invisible anti-counterfeiting, laser anti-counterfeiting, pressure sensitive anti-counterfeiting, and electric code anti-counterfeiting according to the condition of the filling.

Third, the role of anti-counterfeiting technology in the development of steel drums

With the further expansion of foreign trade, steel drums as a major member of metal packaging will become increasingly important. Judging from the development of the steel barrel industry in the past two years, the proportion of steel drums in the national economy is on the rise. It will be exported to all parts of the world along with the export of China's petrochemical products and agricultural and sideline products. A good market prospect will surely cause some lawless elements to take illegal means to make huge profits. So how can we prevent such things from happening? As a steel drum manufacturer, we should first try our best to prevent our products from being counterfeited. Secondly, in the production process, we actively adopt new technologies and new processes to prevent our products from being counterfeited by others. The third is that the factory products adopt a certain method to carry out anti-counterfeiting. Once a problem arises, it can first be determined whether the product is produced by its own factory, thus protecting its legitimate rights and interests.

A few days ago, I talked with a friend of the Quality and Technical Supervision Bureau about the anti-counterfeiting of steel drums. He said that he said that in the past two years, he was in charge of the anti-counterfeiting work of the Quality and Technical Supervision Bureau. He said that there are many steel barrels on the market that counterfeit your factory, especially the steel barrels that users demand for printing iron and printing. It can be said that it is exactly the same and it is difficult to distinguish. Can your factory find ways to distinguish between printing and printing iron by using anti-counterfeiting technology...

This incident touched me a lot, because the irregularity of market behavior will lead to the rise and fall of an industry. To this end, I visited several printing and ink production plants and discussed the matter with them. The CEO of a printing factory told me that a few years ago, he wanted to buy a printing machine that could print anti-counterfeit labels. It was just that no one responded, so he could not make up his mind. If he can get the support of the government department, he can purchase equipment right away. He has already done market research and knows that this is also the development direction of printing companies; anti-counterfeiting inks are also very easy, they can be provided at any time, but the cost will be higher. Worried that the barrel companies are currently unable to bear.

In order to regulate the market operation order, combat unfair competition of criminals, and safeguard the legitimate rights and interests of production enterprises and consumers, the use of anti-counterfeiting technology on steel drums will be a trend for steel barrel enterprises to grow and develop in the future.