There are many types of bottled cosmetics. Commonly used bottles are glass bottles and plastic bottles. Glass bottles are transparent, have good barrier properties, and generally do not react with packaging materials. They are commonly used for perfumes and cosmetics. The decoration of glass bottles is basically in the form of a trademark, which is printed first and then pasted. The price of plastic bottles is cheap, and the decorating and printability are good. Generally, the decoration is directly printed on the surface of the bottle, and the production date is mostly directly printed on the surface of the bottle after filling. Both bottles have a certain market, but the market share of plastic bottles has increased year by year.
Many of the cosmetic anti-counterfeiting products are realized by the use of special-shaped bottles. The design of the two bottles is different, so it has a certain anti-counterfeiting capabilities. Shaped bottles have an anti-counterfeiting feature economically. From the perspective of economic anti-counterfeit packaging theory, the higher the price of packaging is, the better its anti-counterfeiting effect is. The design of special-shaped bottles generally does not meet the requirements of economic design. For example, the elliptical design has no circular design, and the elliptical design cost is high. If the imitation is expensive, the criminals will be discouraged. Therefore, the shaped bottle has an economical anti-counterfeiting function.
Shaped bottles are also technically better anti-counterfeiting features. Most shaped bottles are complicated in structure, require high processing technology, are difficult to mold, and have a certain degree of difficulty in copying, which makes the shaped bottles have the function of technical anti-counterfeiting.
Shaped bottles have the unique features. The packaging of cosmetics is the first direct impression of consumers on the cosmetics. The quality of the impressions directly affects the purchase motivation of consumers. The establishment of a good impression has a huge relationship with the novelty of packaging. In general, people have already had a basic and inherent impression of the old packaging. It is more difficult for consumers to change this intrinsic impression. For the new packaging, there are no old rules and frames. Generally speaking, it will give a generous evaluation. Therefore, cosmetics for new-type special-shaped bottles are often favored by consumers. This is also the reason why cosmetics that are popular on the market are used in heterogeneous bottles. . Because the new products are sold well and new products are constantly introduced, it is impossible for criminals to catch up with imitation. Therefore, special-shaped bottles not only have unique features, but also have anti-counterfeiting functions.
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