In the cabinet industry, it can be said that the homogenization shadow covers all aspects of the industry and enterprises. From products to innovation, from marketing to management, from brand to design, even trademarks are similar. However, if the cabinet enterprise can form a “golden triangle†formed by “entrepreneurâ€, “enterprise†and “product†in the brand building, the core competitiveness thus formed will be unparalleled.
Get rid of the homogenization of the shadow cabinet brand building master "Golden Triangle" (appreciate more cabinet pictures)
Create a "Golden Triangle" for brand building
However, when it comes to brand building, most cabinet companies also put the brand building function within the marketing system and treat it as a “supporting roleâ€. In fact, the cabinet brand serves the overall development of the company, not just marketing. Brand building should be done at the height of the overall situation of the enterprise. Brand building should serve all kinds of entrepreneurs, enterprises, products and marketing systems, corporate culture, management systems, etc. The core of the brand is "entrepreneur", "enterprise" and "products", which can be called brand building. "Golden Triangle".
Entrepreneur is the best spokesperson for the brand
Entrepreneurial thinking, personality and conduct are very important, and even the survival of companies and brands. The reputation of cabinet entrepreneurs directly affects brand reputation. Many times when I talk about a certain brand, some people will say, "This business is good, the products are good, but this boss..." Shakes his head and sighs. The brand building around the cabinet entrepreneurs should be done in three aspects: one is the integration, refinement and dissemination of entrepreneurial ideas; the second is to systematically display the highlights of entrepreneurial personality; the third is to vividly shape the entrepreneurial character, Establish a good reputation.
Enterprises are the direct embodiment of brand strength
For the brand building of cabinet enterprises, it can be integrated and implemented from the three levels of “yesterdayâ€, “today†and “tomorrowâ€: First, the integration and refinement of enterprise history, which is the connotation of enterprise development; Second, the resources possessed by enterprises in reality And strength; Third, the company's future planning and prospects. Only by integrating the history, current and future systems of the company, the brand connotation is full, in order to better demonstrate the strength and charm of the brand. We often hear people say that "a brand owner is good, and the product is doing well, but the development of the enterprise is chaotic and difficult to have a future." Cabinet companies have a history, the brand has its connotation and cornerstone; cabinet companies have a future, the brand has Gravity and tension.
Product is the origin and fundamental of the brand
“Products†broadly refers to products that include services, including product quality and spiritual culture, but their core points still boil down to quality. The quality of the cabinet products determines the survival of the brand in the market. As one entrepreneur said: “It’s useless to have a bad product to occupy the market. It’s just counterproductive. The brand depends on quality and innovation.†Guarantee good product quality and add as much added value as possible to the brand. It is the foundation of brand building. To lay a good foundation for this, we can lay a good road for the long-term development of cabinet enterprises. Otherwise, the brand can only be a short-lived.
"Entrepreneur", "enterprise", "product" is the "golden triangle" of the equilateral side. The three are equally important. If any one side has problems, the brand will be seriously damaged and will be unstable and unreliable. Therefore, enterprises can only achieve effective and sustainable development of the brand by implementing effective integration and operation of “entrepreneursâ€, “enterprises†and “productsâ€.
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