Affected by multiple factors such as the continued sluggish domestic economic environment and the slow recovery of the real estate market, the home appliance market has entered the “speed bump†and the water heater industry is also difficult to escape. The latest data shows that although the retail volume and retail sales of the overall water heater market increased by 19.95% and 22.56% in September this year, the growth rate is still less than last year, and only nearly half of the same period last year.
In addition, the phenomenon of “inconsistent heating and cooling†of water heaters has begun to appear. The data shows that in terms of sales of the “Eleventh†Golden Week, the retail sales of gas water heaters was 2.8 billion yuan, up 11.4% year-on-year; the retail sales of electric water heaters was 2.7 billion yuan, up only 1.4% year-on-year.
In this regard, relevant industry insiders believe that the hot sale of gas water heaters is not accidental. With the adjustment of national energy policies and the popularization of natural gas, gas water heaters are more popular among families, and hot sales will become the main trend.
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