Introduction: The publishing model is changing, and the market is also digesting and absorbing this change, which brings about price adjustments and changes in user demand. According to the data, the sales volume of e-books in August 2015 decreased by 3.7% compared with August 2014. Where are the global digital publishing opportunities in 2016?
According to data released recently by the American Publishers Association, sales of e-books in August 2015 decreased by 3.7% compared with August 2014, and sales of human e-books in the first eight months of 2015 decreased by 4.5% compared with the same period in 2014. The overall sales of e-books, including children and adolescents, fell by 11.1% in the first eight months of 2015 compared to the same period in 2014. Despite the decline in sales, industry insiders still have firm confidence in the development of digital publishing in 2016.
Product innovation still has the decline in the sales of e-books in space, but it has not caught the attention of publishers. "We must remember that the publishing model is changing and the market is digesting and absorbing this change," said Harvard Collins Digital Officer and International Executive Vice President, Chanttal Restivo Alesi. It has brought about price adjustments and changes in user demand. After several years of rapid development, the current decline in e-book sales is predictable."
Ivan Schnittmann, former vice president of marketing at the Hachette Group, said that the decline in e-book sales is a sign that the book market is seeking balanced development. “It’s different from paper publications, and e-books are connected to devices and content. You can’t separate the sales of reading devices from the sales of e-books. So, we’re counting the sales of e-books in their natural state. Or do we still find the true level of e-book sales now? Because we all know that when we get a reading device, we will buy many e-books because we are new to the device."
Restivo Alesi believes that there is still a lot of room for innovation in digital products, such as e-books, digital audio, enhanced e-books and applications. But the focus of digital publishing is on platforms, distribution models, e-commerce and market innovation, as well as social media. “Today we are more concerned about how many choices we can offer our users and how much potential source of income for the author. If we can improve the overall income of the author, whether it is paper or digital, why not?â€
Entity Bookstore Virtualization Reengineering When asked about the innovative model of publishing, digital entrepreneur and publishing consultant Richard Nash said publishers want to provide users with more ways to read, browse and discover. He believes that the next innovation may lie in the virtual re-creation of the physical bookstore experience. “If you can arrange the content you want in a virtual reality 3D space, isn't that a very interesting way to browse?†Nash said that publishers only work hard to make it easier for users, but they ignore their search. The fun of books.
Peter Kay, who served as vice president of digital media companies, agrees. In 2015, Kay launched an app called "Ncvrs". Ncvrs allows users to quickly select the book they want to read on many book covers. The user can reject a book, mark that the book has been read (whether liked or not), or mark a book that he wants to read, and purchase the book through a retailer's link. This is also echoing the fun of looking for books mentioned by Nash. Ncvrs currently has 100,000 works (including self-published works) and thousands of users. Kai runs data mining software to find readers' reading preferences. In addition to collecting membership fees for book sales, he is also preparing to sell user behavior. Data to get income. He hopes to work with publishers to get more books to reach readers.
The cooperation between publishers and digital companies will continue in 2016. “The cooperation with startups will bring more openness.†Restivo Alesi said that in addition to trying to cultivate more innovative power within Harper Collins, she hopes to work with more External partners cooperate. “I know that users still appreciate and cherish the content we offer. They not only buy paper books, but also e-books. So we have to be more flexible as they hope.†Restivo Alesi Say.
Subscription model adds value to e-books In 2015, e-book subscriber Oyster announced that it would cease operations in 2016. Since its launch in 2013, subscribers have read more than 1 million eBooks on Oyster for a monthly subscription fee of $9.99. Oyster's failure indicates that the subscription model is unsustainable, especially after the failure of Entitle and Blloon, which is also a subscription service that allows users to get more e-books by recommending books and sharing reading fun. The surviving big e-book subscriber Scribd also encountered troubles in 2015. Scribd had to cut the number of romantic novels because it was difficult to satisfy readers' strong demand for romantic novels.
For the future, Scribd executive officer Tripe Adler is still optimistic. After acquiring Librify in 2015, the company added many new subscriptions, including comics, music, and science and technology. Harper Collins’ confidence in the subscription service was not shaken by the collapse of Oyster. Restivo Alesi said that Harper Collins has always maintained a good relationship with the subscription service provider. The subscription model allows these books to be better seen by readers. 90% of the books currently offered to subscription providers have been purchased by users. The subscription service still does something, and it does add value to e-books.
This is also good news for other startups. For example, the all-media subscription service provider Playster provides users with 250,000 books and 50,000 audio books. Users can get all of Playster's e-books, video games, movies, TV shows and more by paying $24.99 a month. They can also subscribe to one of them separately, such as subscribing to e-books for $9.99 a month. Another subscription service provider, ComicBlitz, entered the market last October, focusing on comics and graphic novels.
Startups Participate in Market Competition One of the hallmarks of whether an industry is healthy or not is the number of emerging startups. The app called "Shelfie" took an innovative step in 2015. By taking a photo of the paper book title and uploading the photo, the user can get the e-book version of the book at a discounted price. There were only a dozen publishers who initially participated in Shelfie, and now the app has more than 250,000 eBooks from more than 1,200 publishers. Thousands of audiobooks have been added this year, and an upgraded version of the proprietary recommendation engine has been launched that is said to be "what book is bought by the person who bought this book."
Wattpad is an online writing and reading community established in 2006. Designed for generations that tend to read on smartphones and tablets, the community is a platform for researching mobile reading habits. Wattpad attracts more than 40 million unique users every month. Most of these users are young, international (50% of users are from outside North America) and prefer to read and write on their devices. Wattpad is working with authors from publishers such as Simon Schuster.
In the retail space, ZolaBooks is focused on supporting micro-retail with its technology, allowing retailers and others to build e-book sales systems on their own websites with just a few lines of code. Launched in 2013, "AdaptiveStudios" created a new business model around abandoned movie scripts. The emerging company acquired the right to provide scripts to other media (including books, graphic novels, television and movies) and reuse. Hummingbird Digital Media, founded by the wholesaler of Western American Books, provides users with a one-stop solution for consumers to browse the books they sell and purchase them through online stores. At the end of 2015, a service called "Aer.io" allowed publishers, retailers and authors to sell paper and e-books on their own websites and social media. This service has been acquired by Ingram Content Group. Another new player is the SerialBox. The company provides serialized novels in the form of e-books and audiobooks, and introduces the creation mode of TV dramas. By hiring a team of authors, it creates content of 13~16 episodes.
Metadata can help search "both publishers and startups are working hard on metadata to provide more books for web users," Schnittmann said. At the 2015 Frankfurt Book Fair, Neil Balsaz brought a tool called "Intellogo", a machine learning engine that analyzes the complex themes of a large organization and represents the forefront of metadata practice. “Intellogo tries to let users open the book to read and understand the content.†Balsaz explained, “It can understand concepts and keywords. We are training it to understand the characters, character, writing style, geographical location and time period in the work. "At the moment, it can help publishers and retailers better understand their assets and thus build better markets and promotions."
Balsaz is not a newcomer to the publishing industry. He has operated the Nook self-publishing platform at Barnes & Noble. After leaving Barnes & Noble, he came up with the idea of ​​creating Intellogo. "We have so much content, but there is no way to really understand them." When he was at Barnes & Noble, he said, "Search can help, but the search for keywords is just a slap. I am working on artificial intelligence. The background, I think the machine can help us achieve a deeper search."
Similarly, digital content distributor and software developer Trajectory was founded in 2011, incorporating book recommendations into the business and launching a natural language processing engine. This engine generates keywords and book recommendations by analyzing the language structure of a book. Using a networked computer, the engine can scan the language structure of the text and record a range of data such as text length, paragraphs, chapters, strength, mood, glyphs, and reader age. With this data, the engine can identify books like attributes and language patterns. Trajectory executive Jim Bryant called the engine "a huge advance in the field of book discovery."
In addition, more and more powerful authoring tools are emerging. Also at the 2015 Frankfurt Book Fair, there was a software called "PubCoder" that allowed creators to build powerful, digital products cheaper and faster.
“PubCoder is a tool that allows users to add animations, interactions, and other elements. All the content you want to see on your tablet can be published in any format, be it ePub3 format, or iOS and Android apps.†PubCoder co-founder Enrico Ghazano said. By using a simple and intuitive drag and drop operation template, the coding work that would otherwise take days and cost thousands of dollars can be done in a matter of minutes. Ghazano said: "This is not just a paper version, it is made into a PDF. What we want to do is end products, such as games, or those that are interactive."
According to data released recently by the American Publishers Association, sales of e-books in August 2015 decreased by 3.7% compared with August 2014, and sales of human e-books in the first eight months of 2015 decreased by 4.5% compared with the same period in 2014. The overall sales of e-books, including children and adolescents, fell by 11.1% in the first eight months of 2015 compared to the same period in 2014. Despite the decline in sales, industry insiders still have firm confidence in the development of digital publishing in 2016.
Product innovation still has the decline in the sales of e-books in space, but it has not caught the attention of publishers. "We must remember that the publishing model is changing and the market is digesting and absorbing this change," said Harvard Collins Digital Officer and International Executive Vice President, Chanttal Restivo Alesi. It has brought about price adjustments and changes in user demand. After several years of rapid development, the current decline in e-book sales is predictable."
Ivan Schnittmann, former vice president of marketing at the Hachette Group, said that the decline in e-book sales is a sign that the book market is seeking balanced development. “It’s different from paper publications, and e-books are connected to devices and content. You can’t separate the sales of reading devices from the sales of e-books. So, we’re counting the sales of e-books in their natural state. Or do we still find the true level of e-book sales now? Because we all know that when we get a reading device, we will buy many e-books because we are new to the device."
Restivo Alesi believes that there is still a lot of room for innovation in digital products, such as e-books, digital audio, enhanced e-books and applications. But the focus of digital publishing is on platforms, distribution models, e-commerce and market innovation, as well as social media. “Today we are more concerned about how many choices we can offer our users and how much potential source of income for the author. If we can improve the overall income of the author, whether it is paper or digital, why not?â€
Entity Bookstore Virtualization Reengineering When asked about the innovative model of publishing, digital entrepreneur and publishing consultant Richard Nash said publishers want to provide users with more ways to read, browse and discover. He believes that the next innovation may lie in the virtual re-creation of the physical bookstore experience. “If you can arrange the content you want in a virtual reality 3D space, isn't that a very interesting way to browse?†Nash said that publishers only work hard to make it easier for users, but they ignore their search. The fun of books.
Peter Kay, who served as vice president of digital media companies, agrees. In 2015, Kay launched an app called "Ncvrs". Ncvrs allows users to quickly select the book they want to read on many book covers. The user can reject a book, mark that the book has been read (whether liked or not), or mark a book that he wants to read, and purchase the book through a retailer's link. This is also echoing the fun of looking for books mentioned by Nash. Ncvrs currently has 100,000 works (including self-published works) and thousands of users. Kai runs data mining software to find readers' reading preferences. In addition to collecting membership fees for book sales, he is also preparing to sell user behavior. Data to get income. He hopes to work with publishers to get more books to reach readers.
The cooperation between publishers and digital companies will continue in 2016. “The cooperation with startups will bring more openness.†Restivo Alesi said that in addition to trying to cultivate more innovative power within Harper Collins, she hopes to work with more External partners cooperate. “I know that users still appreciate and cherish the content we offer. They not only buy paper books, but also e-books. So we have to be more flexible as they hope.†Restivo Alesi Say.
Subscription model adds value to e-books In 2015, e-book subscriber Oyster announced that it would cease operations in 2016. Since its launch in 2013, subscribers have read more than 1 million eBooks on Oyster for a monthly subscription fee of $9.99. Oyster's failure indicates that the subscription model is unsustainable, especially after the failure of Entitle and Blloon, which is also a subscription service that allows users to get more e-books by recommending books and sharing reading fun. The surviving big e-book subscriber Scribd also encountered troubles in 2015. Scribd had to cut the number of romantic novels because it was difficult to satisfy readers' strong demand for romantic novels.
For the future, Scribd executive officer Tripe Adler is still optimistic. After acquiring Librify in 2015, the company added many new subscriptions, including comics, music, and science and technology. Harper Collins’ confidence in the subscription service was not shaken by the collapse of Oyster. Restivo Alesi said that Harper Collins has always maintained a good relationship with the subscription service provider. The subscription model allows these books to be better seen by readers. 90% of the books currently offered to subscription providers have been purchased by users. The subscription service still does something, and it does add value to e-books.
This is also good news for other startups. For example, the all-media subscription service provider Playster provides users with 250,000 books and 50,000 audio books. Users can get all of Playster's e-books, video games, movies, TV shows and more by paying $24.99 a month. They can also subscribe to one of them separately, such as subscribing to e-books for $9.99 a month. Another subscription service provider, ComicBlitz, entered the market last October, focusing on comics and graphic novels.
Startups Participate in Market Competition One of the hallmarks of whether an industry is healthy or not is the number of emerging startups. The app called "Shelfie" took an innovative step in 2015. By taking a photo of the paper book title and uploading the photo, the user can get the e-book version of the book at a discounted price. There were only a dozen publishers who initially participated in Shelfie, and now the app has more than 250,000 eBooks from more than 1,200 publishers. Thousands of audiobooks have been added this year, and an upgraded version of the proprietary recommendation engine has been launched that is said to be "what book is bought by the person who bought this book."
Wattpad is an online writing and reading community established in 2006. Designed for generations that tend to read on smartphones and tablets, the community is a platform for researching mobile reading habits. Wattpad attracts more than 40 million unique users every month. Most of these users are young, international (50% of users are from outside North America) and prefer to read and write on their devices. Wattpad is working with authors from publishers such as Simon Schuster.
In the retail space, ZolaBooks is focused on supporting micro-retail with its technology, allowing retailers and others to build e-book sales systems on their own websites with just a few lines of code. Launched in 2013, "AdaptiveStudios" created a new business model around abandoned movie scripts. The emerging company acquired the right to provide scripts to other media (including books, graphic novels, television and movies) and reuse. Hummingbird Digital Media, founded by the wholesaler of Western American Books, provides users with a one-stop solution for consumers to browse the books they sell and purchase them through online stores. At the end of 2015, a service called "Aer.io" allowed publishers, retailers and authors to sell paper and e-books on their own websites and social media. This service has been acquired by Ingram Content Group. Another new player is the SerialBox. The company provides serialized novels in the form of e-books and audiobooks, and introduces the creation mode of TV dramas. By hiring a team of authors, it creates content of 13~16 episodes.
Metadata can help search "both publishers and startups are working hard on metadata to provide more books for web users," Schnittmann said. At the 2015 Frankfurt Book Fair, Neil Balsaz brought a tool called "Intellogo", a machine learning engine that analyzes the complex themes of a large organization and represents the forefront of metadata practice. “Intellogo tries to let users open the book to read and understand the content.†Balsaz explained, “It can understand concepts and keywords. We are training it to understand the characters, character, writing style, geographical location and time period in the work. "At the moment, it can help publishers and retailers better understand their assets and thus build better markets and promotions."
Balsaz is not a newcomer to the publishing industry. He has operated the Nook self-publishing platform at Barnes & Noble. After leaving Barnes & Noble, he came up with the idea of ​​creating Intellogo. "We have so much content, but there is no way to really understand them." When he was at Barnes & Noble, he said, "Search can help, but the search for keywords is just a slap. I am working on artificial intelligence. The background, I think the machine can help us achieve a deeper search."
Similarly, digital content distributor and software developer Trajectory was founded in 2011, incorporating book recommendations into the business and launching a natural language processing engine. This engine generates keywords and book recommendations by analyzing the language structure of a book. Using a networked computer, the engine can scan the language structure of the text and record a range of data such as text length, paragraphs, chapters, strength, mood, glyphs, and reader age. With this data, the engine can identify books like attributes and language patterns. Trajectory executive Jim Bryant called the engine "a huge advance in the field of book discovery."
In addition, more and more powerful authoring tools are emerging. Also at the 2015 Frankfurt Book Fair, there was a software called "PubCoder" that allowed creators to build powerful, digital products cheaper and faster.
“PubCoder is a tool that allows users to add animations, interactions, and other elements. All the content you want to see on your tablet can be published in any format, be it ePub3 format, or iOS and Android apps.†PubCoder co-founder Enrico Ghazano said. By using a simple and intuitive drag and drop operation template, the coding work that would otherwise take days and cost thousands of dollars can be done in a matter of minutes. Ghazano said: "This is not just a paper version, it is made into a PDF. What we want to do is end products, such as games, or those that are interactive."
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