The internet The concept of printing (Web to Print) has a long history of success or failure. Web printing cases abound. Successful online print service providers are still making great strides, and the pursuit of online printing is unrelenting; and failed attempts have made people discouraged or even negated the network printing. When we go back and analyze successful or failed online printing cases, we may find that although the online printing blueprint is grand and beautiful, in reality, not all pursuers can achieve the goal.
The author believes that just like Mr. Wang Guowei's "three realms" mentioned in "Human Words", there are at least three realms in the practice of online printing: online stores, online self-printing, personalized marketing. Services, which represent three different stages of web printing.
Network store
Internet stores can be understood as similar to the shops in Taobao, but the network printing stores mainly sell printed materials. Currently, the network Applications such as on-demand printing (POD), online proofing output, and network digital printing fall into this category. These web-printing sites typically display existing products, such as books, cards, envelopes, etc., on a web page, and consumers browse these websites to order such products by on-demand printing.
The online printing service in the online store stage can only provide relatively fixed prints of content and products, and lacks interaction with consumers. The existence of this form of service, and the network Printing technology is closely related to the technical capabilities of printers.
The current network printing solution provides a wide range of functions such as template selection, personalized information input, shopping cart, online payment, data statistics, and tracking of job status, but the same solution is suitable for ever-changing print service providers. The production and resource situation is a bit embarrassing. The result is often that after the print service provider is ambitious to build the online printing platform, the ease of use of the network printing platform cannot meet the requirements of customers, or there is not enough human resources to maintain or carry out targeted secondary development. As a result, the online order could not be smoothly submitted to the prepress stage, and ultimately the network printing platform could not be smoothly operated. As a result, the huge network printing platform was reduced to an ordinary network store. The user searches the webpage of the web printing service through a search engine or other means, and after many attempts, the online order cannot be successfully completed, and finally the order can only be completed by telephone or mail communication. It can be considered that the online store-style network printing service is an unsuccessful network printing practice. In this process, the network printing platform only serves as a network store for the printing service provider, and converts the page views of the website into orders.
On the other hand, the IT technology threshold for web printing services is a concern for all printers who want to try online printing services. To sum up, at least three aspects of IT technology human resources are needed, namely: web art design, website programming, database development and maintenance. Usually, after a network printing platform is built, although it has all the basic functions of completing the network printing task, it must be customized and basic daily maintenance to make the network printing platform run smoothly, so that the network printing platform can be changed. It has features to attract users and turn page views into orders. These customization and maintenance tasks include web design and beautification, template addition and modification, and database maintenance and development.
The online store can be said to be the initial stage of network printing. The author believes that this is the first realm of network printing, and is also the stage that most manufacturers who have started to involve the network printing business have experienced or are experiencing.
Network self-printing
When the printing company builds a network printing platform, completes personalized development and establishes a corresponding human resources team. After the network printing runs smoothly, the printing manufacturers can provide users with limited personalized network self-help by virtue of the advantages of network printing. Printing service. Such as cards, business cards, note envelopes, leaflets, seal marks, simple inkjet photo albums, fixed-size carton packaging, PVC acrylic carvings, etc. Although the product range is rich, the specifications of these products are relatively fixed and the design is relatively simple.
Taking business card printing as an example, the size of business cards is almost always the same, the main difference is the content and design of the business card. The user logs in to the network printing platform, selects the favorite template and paper type, and then inputs the name, phone number, address and other information. The network printing platform combines the information input by the user with the template in the background, and previews the result of the business card typesetting, if the user If you are not satisfied, you can re-select the template or change the input information, and then preview the result of the change. Repeatedly, finally determine the satisfactory template, paper, information, and then determine the number of printing, packaging, delivery methods, you can formally place an order.
The above example of business card printing can show that, by means of network printing, the customer can provide a self-service network printing service of 7×24 hours, thereby saving the time and labor cost of communicating with the user, repeatedly designing the sample draft, and increasing the order. Improve work efficiency and increase customer satisfaction.
The process of submitting a business card printing order through a web printing platform may seem simple, but it involves several basic functions of the network printing system.
1. Template application <br> The application of template mainly includes the presentation of sample template, template selection and automatic typesetting process of user input information and template. Each network printing service provider will display a series of product samples and templates for users to choose on its network printing platform. When the network printing platform is built, the templates owned by the manufacturers need to be stored in the template according to the rules set by the network printing system. In the database, these templates will be displayed on the website's page by thumbnails for users to choose. When the user selects a template and inputs personalized information, the network printing system needs to automatically complete the process of combining the user input information with the template in the background, so that the user can preview the layout result in time through the browser.
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