How to choose post-press equipment that meets future trends?

Mr. Liu Yonghao, Chairman of New Hope Group, explained his investment philosophy like this:

We follow the trend and move forward slightly. If you don't lead, there is no chance; but the quick step is too fast, and it is possible to step on the virtual foot. So take half a step, and you can get back and forth. Go in, go ahead; retreat, not wet feet.

Although the economic environment is not as good as it used to be in the past, many companies still have some action in post-press equipment investment, because the investment is the closest to the current business and production, and the fastest. However, there are many types of post-press equipment, and the investment difference is large. How to choose the post-press equipment that can bring more profits and enhance the competitiveness of the company in line with the future development trend?

In fact, after the investment is printed, it is also necessary to consider "half step."

According to some characteristic India equipment, as well as practical experience of many printing plants, we will be divided into India equipment, "Strode" "getting under way" and "half a step away" three broad categories.

"Step by step"

The “stepping” type of equipment mainly refers to processing type postpress equipment suitable for mass production. It is characterized by heavy investment, large number of users, single function, high degree of automation, but slow operation conversion. It is suitable for the production of large-scale standardized products, such as plastic-set dragons, riding-set dragons and large-format high-speed die-cutting machines, and hot stamping machines. This type of equipment is the mainstream investment five years ago. With the large-scale expansion of printing presses, it quickly occupied the market and expanded the scale of the company. Now, investment is likely to lead to overcapacity, shrinking business and market, and even processing value is difficult to reflect. The second-hand equipment of "new color" at home and abroad has been oversupplied, and investment in such post-press equipment has suddenly "regressed".

The investment in production equipment must be both current and forward-looking. Important features of the new printing business environment are marketing networking, production and processing service, and product fragmentation. Corresponding to the demand point of printing production, first, the printing business is short-run and digital printing is personalized; second, the flexible production of live parts is converted, the loss is small and the shipment is fast; the third is to meet the marketing needs of printed products and increase the added value of products. At the same time, it meets the post-press production requirements of digital printing and traditional printing. It is different from the long-term processing of large-volume printing and the post-press solution of semi-automatic and scattered processing of fast printing shop. This is the basic point of constructing digital printing and mixed-state printing system. It is also the connection point for cross-border integration. Trend-compliant post-printing across long and short runs, cross-traditional and digital production, cross-processing and service modalities, and cross-packaging and commercial printing .

Investing in new post-press solutions is an investment that enhances the present and future-oriented investments; and the degree of forward-looking, the pace of market demand conversion, and the maturity of equipment are related to the success of the investment. Therefore, we have subdivided the new post-press schemes: one focuses on marketing creative direction and belongs to “step-by-step” investment; one category focuses on process services and added value, which is a “half-step” investment.

"Step by step"

The “step-by-step” approach focuses on marketing efficiency and is a business innovation; however, innovative equipment is highly positioned and difficult to implement, requiring printing companies to have strong design and creative capabilities, strong marketing teams, quality business and customer resources. , frequently communicate and actively integrate into the customer's marketing business. Therefore, for many traditional printing companies, especially processing enterprises, the steps are relatively large. Especially in the context of the current slowdown in economic growth, the “step-by-step” approach has high difficulty and continuous investment in marketing and technology applications, and the return on investment is difficult to see immediately.

"Half a step"

The “half-step” approach can meet new business structure needs and lead the way in the future. Such post-press equipment is close to traditional printing and undertakes existing business, such as die cutting, bronzing, hardcover, binding and riding, but brings about updates and upgrades in production organization. The equipment is miniaturized and multi-functional; it is intelligent and highly automated, and can be operated independently by one person; the operation is converted very quickly, the loss is small; the production capacity is not inferior to a single heavy equipment; and the production of digital printing can be realized to achieve the mixing of traditional and digital printing. State mode.

In fact, many high-quality printing companies at home and abroad have successfully practiced “half-step”. In order to meet the needs of customers, Precision Consulting of the United Kingdom chose Swiss PBT's fully automatic intelligent hardcover book case and shell machine, which greatly reduced the cost; Beijing's Qiliang Haide Company and Shanghai Aiden Printing Company both introduced Germany. KAMA automatic die-cutting and stamping machine improves product added value, enriches business profit structure, and injects new vitality into the enterprise.

In summary, investment intelligence and value-added post-printing are the right direction, and the pace and order of investment play a decisive role in the success of investment. Too advanced, you need a big investment, a long-term battle; too conservative, easy to be eliminated, missed opportunities. Facts have proved that the steady strategy of “grounding gas, leading half-step” is the guarantee of success. Rational analysis, active evolution, selection of investment programs suitable for the expansion and promotion of corporate expertise, so that the company's competitive threshold is getting higher and higher, the moat is wider and wider, is the way to sustainable development.