â—† Yang Xin is a native of Xi'an, but this time he started his business in Chengdu.
â–ºIntroduction
After the National Day last year, Yang Xin drove every day on the streets of Chengdu.
In the wide and narrow alleys, in the streets and lanes along the Funan River, he has to get off the bus from time to time, and enter a restaurant, tea shop and the boss.
At that time, he just launched the PC side of the SaaS system, which provides management modules for daily operations, membership marketing, consumption timing, and merchandise inventory for the tea house and chess room. By visiting customers to collect feedback, Yang Xin summed up the product optimization direction as “to help them improve service efficiency, reduce operating costs, and increase operating incomeâ€.
In January of this year, the â€œèŒ—åŒ â€ SaaS system was officially promoted, with more than 1,500 customers, and the paid conversion rate was 30%.
Note: Yang Xin promised that the data in the text is correct and responsible for its authenticity. The pencil channel has been backed up for recording and shorthand, and endorsed for the objectivity of the content.
Business in the tea house
At 3 o'clock in the afternoon, the business of a tea house in Chengdu Jinli was as hot as ever.
The location of the hall is basically full, some people are drinking tea and daze, some people are licking the seeds and the friends of the three or five. In the private room, there are many guests who are interested in the excellent mahjong. The tea house is filled with chattering voices and mahjong sounds, and it is very lively.
In the city of Chengdu, there are similar tea houses and tea houses. Across the streets and in the park, their figures can be seen everywhere. Listening to games, playing cards, and talking about business have many effects.
Yang Xin’s afternoon was spent here. Of course, instead of coming to the past like ordinary guests, he has to hurry and communicate with the owner and staff of the restaurant to collect more information that will help the product design. At that time, at the beginning of April last year, Yang Xin had established the Technology Co., Ltd., and wanted to launch a special service SaaS system for the tea house and chess room.
His previous plan was not like this. At the end of 2015, Yang Xin planned to create a tea B2B e-commerce platform. In the following months of research, he straightened out the production, processing and sales chain of tea. He realized that there are many problems in such products: First, the agricultural property is strong, it is difficult to form a brand; Second, affected by the origin, season, climate, non- The standardization is serious. In-depth Internet e-commerce for many years, Yang Xin believes that this is very unfavorable for product online.
But he also wants to play in the field. According to previous investigations, he focused his attention on the tea consumption terminal, the tea house. According to his previous statistics, there are only 50,000 tea houses in Chengdu, and more than 100,000 tea houses and chess rooms in Sichuan Province. After finding the target, he considered the product to be a SaaS system, considering the software's higher frequency of use.
Yang Xin explained that 50% of Chengdu's 50,000 teahouses are medium to large-scale, requiring a full set of managers, cashiers, waiters and other formal operations. The products and services provided include tea and water, as well as chess and simple meals. Among them, 70% of the revenue of the tea house comes from the chess business. "So some tea houses are called chess and card rooms."
After he learned it in depth, he discovered that although these restaurants have been managed by the system, these systems are not specialized systems in this field. “The original developers were either members of the membership system or catering, but they also developed some related modules. The space consumed in the restaurant is space, and the complete timing function is not available.†Most of the systems are in the form of local stand-alone machines, which are mainly used by cashiers, and the roles of bosses, managers, waiters, etc. cannot be used to improve management and work efficiency.
Therefore, in Yang Xin's planning, SaaS software must meet the special management needs of the tea house consumption scene, and provide multi-role usage programs. “Whether you are not in the store, the boss can check the operation status in real time. The waiter can directly use the mobile phone to open the cashier, and the customer can also book the room and order online.â€
Continuously polishing SaaS
The direction of the product has been found, and Yang Xin is not worried about the development work since then. When he started his entrepreneurial idea in December 2015, he had found Liu Jianhua, a friend who is good at technology, to negotiate this matter. The two were colleagues before, and the tacit understanding was already in place.
In March of last year, Yang Xin and Liu Jianhua, who ended the system research, designed the company's overall technology and functional framework. A month later, the prototype of the first version was completed, and the company was also established.
At that time, the basic version of the SaoS system had modules for billing, sales, inventory, membership, etc., but because they had previously known the market as a guest, they could only find the waiter to communicate, and many bosses were reluctant to disclose too much business details. . Therefore, the initial version mostly uses the cashier idea design function.
If you want to improve your products, you must first understand the problems encountered by the tea house operators. In order to have more in-depth communication with the operators, he registered the public number of the “tea house owner's internal reference†in April last year, and interviewed the operator with the media identity. "The effect is ok, 8 of 10 people will agree."
Yang Xin found a journalism major from Sichuan Normal University to accompany him to interview. "I am responsible for asking, he records, and then writes an article for publication." In the following month, he talked about nearly 100 tea house operators. "The most time I see five or six in a day, I can almost ask for it every hour."
During the interview, the restaurant operators mainly reflected the existing cash register loopholes. The tea house mainly sells virtual products such as space and place. Unlike physical products, they cannot specify specific regulatory verification standards. "Sometimes the waiter privately collects the money and returns the order. The boss who is not present does not know what is going on."
At the same time, because the restaurant is open 24 hours, when the operator is not in the store at night, the waiter avoids the system to charge the private room.
In response to the loopholes in these cashier issues, Yang Xin and Liu Jianhua improved the SaaS function module. For example, each time the order is returned, the operator needs to confirm the authorization password, and develop data sensor hardware to monitor the room and equipment (such as mahjong machine) in real time by IoT technology. Operation.
â—† â€œèŒ—åŒ â€ system page
At the same time, Yang Xin, who needs product research and development funding and is seeking financing, introduced it to friends and made contact with Kaifeng Capital. In June last year, the other side invested 2.5 million seed round funds, Yang Xin finally able to build the company's product research and development department.
The PC side of the "Shangshang" SaaS system was launched in August last year. At that time, Yang Xin was very cautious in testing and running in 20 teahouses. Most of the operators of these teahouses were his previous targets. "They are also Seed users." Two months later, Yang Xin believes that the product has entered the sales stage. At this time, the system function has increased the discount logic and charging standards for multiple types of members, and basically covers the whole cycle of the operation and management of the tea house, such as reconciliation, statements, and inventory.
â—† â€œèŒ—åŒ â€ is available for multiple roles
During the online promotion of 80 teahouses, the Android and iOS versions of the â€œèŒ—åŒ â€ system went live in December last year, which truly satisfied the multi-role function. Yang Xin added that this not only improves service efficiency and quality, but also helps operators save labor costs. For example, a waiter can open a cashier directly and then serve as a cashier. “A 500-square-meter restaurant may require 12 people, and the system can save 1 or 2 people.â€
In January of this year, the â€œèŒ—åŒ â€ SaaS system was officially promoted. In addition to using Internet methods such as Baidu search, the team is also recruiting agents across the country to operate the local market. At this stage, there are more than 1,500 customers in the â€œèŒ—åŒ â€. During the trial period, customers can use the products for free. The official version is charged annually, and the unit price is about 1000. Yang Xin said that the customer's paid conversion rate is 30%. In addition, the team also provides value-added services such as software upgrades and after-sales services.
Around the consumption scene of the tea house, Yang Xin is cooperating with the manufacturer to develop the intelligent mahjong machine, and at the same time, the cooperation with the tea producing area is also negotiating. Next, he wants to launch a C-side “about bureau†product for the chess business, and plans to help the tea house and the chess room to be drained by paying the customer guide commission.
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