[Office Partner Information Center] The criteria for determining the solid wood process depend on two aspects of the furniture. The first is the countertop and the second is the outer structure. At the meeting, Wang Daohou, the chairman of Nordic E Home China Shanghai Furniture Co., Ltd., explained the basic common sense of solid wood furniture to the reporter. The discourse revealed the unique and honest of Shandong people.
During the new year's walk in the new year, the reporter went to Fengxian District, the “hometown of furniture†in South Shanghai, and visited the quality road behind the rapid development of the furniture industry in the past decade. Through the visit, it was found that the furniture industry in Fengxian District has grown rapidly in terms of the number of enterprises, the number of employees, the output value and the benefits. There are two main reasons for this: on the one hand, because the entry barrier of the furniture industry is low, it is a labor-intensive industry; on the other hand, due to the development of information technology, communication with the industry, especially with Europe, America, and Taiwan. Information dissemination between countries and regions is rapid. However, the phenomenon of small enterprises, chaotic market, poor design ability and extensive marketing strategy has not been effectively solved in the Fengxian furniture industry market. 
In recent years, Fengxian District has vigorously implemented the work of quality development zone. In 2011, the work of quality towns was included in the performance evaluation system of the towns and development zones. Through the work of quality and district development, we will vigorously guide enterprises to implement quality improvement activities such as high performance model, brand-name product construction and standardization. The development of the office furniture industry in Fengxian District has also been highly valued and strongly supported by the district committees and district governments. The functional management departments at all levels have further strengthened the management of the industry, especially the quality supervision departments established by the quality supervision departments in each town. Cover the quality supervision network of the whole district.
Since 2010, Fengxian District Quality Supervision Bureau has listed furniture products as urban linkage spot check products for many years. Through years of continuous rectification, the quality awareness and overall quality level of the office furniture industry in our district have been greatly improved.
Nordic E Home China Shanghai Furniture Co., Ltd. is the leader who has grown rapidly in the past ten years and has become a leading company in the Shanghai furniture industry.
The reporter learned in the interview that many of the furniture on the market are now under the banner of pure solid wood, but most of the countertops have a plate-like processing technology, that is, the table top is very thin, and wood glue is often used as a binder. Such furniture is easy to crack. , deformation, warping, and the Nordic E home new Zhuo Kajin and other series of countertops use no hanging technology, the thickness of the countertop material can reach 4.5 cm, the thickness is the same inside and outside, while the countertop is made of several large plates. Unlike a countertop on the market, it is spliced ​​by more than a dozen pieces or more. The outer series of the Nordic E home in 2014 all adopt the frame technology, and the core plates of the side panels are like the floor covering, which gives the wood a space for expansion and contraction.
Chairman Wang Daohou is very fond of the Nordic E family's simple, fashionable and applicable design concept of modern homes, and strives to realize the dream of “perfect home†for every urbanite. He is introduced by several treasures, Nordic E The company has developed 15 series of products such as Green Forest, Ou Dian, Zhuo Ka, Lawson Lai Sen, Walnut Wood, and Pure Wood Aegean Sea. In April 2014, the Nordic E family launched a number of new crafts and new series, a new interpretation of pure solid wood. The new industry standard for furniture, the solid wood furniture of the Nordic E family is not only solid wood, but also the veneer. At the same time, the craft is also a solid wood craft. Once this concept is launched, it has received great attention in performance, and also purchases furniture for consumers. A good guiding standard has been reached.
There have been many unsatisfactory things in the Shanghai furniture market. Solid wood furniture is not "real", false price tag, advertisement exaggeration, and excessive formaldehyde in furniture. This problem has plagued consumers and is affecting the healthy development of the furniture market. According to Wu Hao, the measurement bureau of Fengxian District Market Administration, in this environment, the Nordic E family has always adhered to the bottom line, truly creating green and environmentally friendly furniture, never falsely reporting the price, not only continuously launching fashionable products to meet consumption. The demand is to provide consumers with perfect pre-sales and after-sales service, and to drop the reputation of honest service in the mouth of consumers. It is precisely because of this that Nordic E can obtain double recognition from industry and consumers.
Modern people's living standards are increasing day by day. With the improvement of people's living standards and environmental awareness, the requirements for products are getting higher and higher. Most families today have a higher standard for furniture choice. Among them, solid wood furniture is not only fashionable but also healthy, and it is the furniture of modern urban people who admire nature. The Nordic E home explains what is truly a green concept. In the “Certificate of Consumer Protection to help you find – furniture service†campaign launched by Shanghai Consumer Protection Committee, Nordic E has won the title of “Brand Enterpriseâ€. It is reported that the “Certificate of Consumer Protection is looking for you – furniture service†is a new platform added by the Shanghai Consumer Protection Committee on the eve of 3.15. The main purpose is to provide relevant consumer knowledge and standardize the enterprise so that consumers can purchase it. Compare.
As a professional manufacturer of solid wood furniture, Nordic E is also an outstanding representative of modern Wujinmu furniture. It has been committed to combining the natural wood grain, texture and taste of Wujinmu, a rare wood species, with traditional solid wood crafts. After the two series of Xinwujin and Zhuokawujin, in April 2014, the Wujinshuwai series was once again shocked. All the products in the series are challenging the solid wood limit of raw material processing, design and craftsmanship. Once the products are launched, they will be affected by the whole home industry. The esteem and sensation can be said to push Wujinmu furniture to a supreme point that is difficult to surpass. Do not dare to imitate, difficult to transcend, it will become the new coordinates of Wujinmu furniture.
The Wujinshuwai series subverts the traditional wooden furniture design concept, all Wujinmu, no accessories, no veneer, the countertop is no splicing, the Wujinmu log gold and black curve flow, wood grain luxury interpretation to the extreme, pieces All products are art treasures that can be handed down. All the furniture products on the outside of Wujinshu are processed on the basis of a whole piece of logs, without splicing process. The Nordic E-Wujinshuwang coffee table has a whole piece of logs on the countertop. Every detail of the furniture is filled with the strong natural flavor of Wujin logs and a supernatural beauty.
Nordic E has always been committed to creating pure solid wood furniture, the ultimate environmental concept. In 2014, a new process of pure solid wood paint was introduced – UV paint line, UV paint is UV-curable paint, also known as photo-initiated paint. It is different from PU, PE, NC and other paints in terms of film-forming substances. UV paint is paint. The way of curing is named. The UV paint is automatically sprayed onto the wood surface of the furniture through the equipment, and the initiator is decomposed under the ultraviolet light, which generates free radicals, triggers the resin reaction, and instantly solidifies into a film. Because the process uses ultraviolet curing machine to decompose and decompose harmful substances and does not contain any harmful volatiles, it is practical and environmentally friendly, and has the advantages of stable color, excellent yellowing resistance, good hardness and high transparency.
As the highest award in the Shanghai home furnishing market, the “Golden Award†has been highly praised by the industry and consumers for its professionalism and fairness, and has received wide attention. At the Shanghai Home Market Development Forum and the Golden Jubilee Awards Ceremony held on June 27, 2013, the Nordic E home to create a solid wood environmentally friendly furniture concept was recognized by the conference and finally won the “2013 Shanghai Furniture Market Green and Environmentally Friendly Furnitureâ€. prize. Winning this award is an opportunity for the development of the Nordic E home, and it is also a driving force for development.
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