Talking about the Influence of On-demand Printing to Publishing Industry

On-demand printing technology has brought a significant impact on the publishing industry, which has fundamentally changed the functions of various publishing and distribution agencies. The division of labor of publishing agencies has been broken down, and publications can be directly sold to readers. Bookstores can also sell books while selling. The boundaries of the various links in the publishing chain are becoming blurred. With the general growth of individuals directly publishing books, the function of the entire publishing industry will shift from the organization of publications production to the direction of publication marketing management. The use of print-on-demand publishing has unique advantages over traditional publishing methods:

(1) On-demand printing can effectively relieve publishers' economic pressure. Book printing is different from other printed materials. It has a market demand problem and the number of books printed is difficult to determine. The use of traditional publishing and printing methods, first printing after sales, printing too much, oversupply, will cause inventory backlog, cost is wasted, printed too little, the average cost will increase, resulting in higher book prices, affecting the sale of books.

With on-demand printing, publishers can send a small amount of print-on-demand printing to a representative bookstore before the book is officially published for test marketing, and pass test sales information feedback to reasonably determine print volume and reduce risk. By first printing after the test, you can reduce inventory, loss, and thus reduce the price of books. At the same time, on-demand printing is also very advantageous for realizing off-site sales. It only needs to form a digital file and send it to any place through the Internet. It can print and sell books locally, eliminating the need for transportation and realizing Fast and efficient. Research shows that more than 70% of book prices are related to inventory, transportation, and processing costs. Printing on-demand can greatly reduce the price of books and effectively relieve publishers' economic pressure.

(2) For books with small circulation, especially professional and academic books, printing on demand is the best way to publish. By printing on demand, it not only avoids the waste of over-printing, but also guarantees the timely availability of professional and academic books and occupation of the market, reduces the risk of publishing, and solves the problem of difficult publication of academic books.

(3) Publishing on demand can be achieved. Due to the immediacy of on-demand printing, it is possible to change the traditional print mode that is sold after printing first, implement the first-to-sale print, and achieve on-demand publishing.

(4) Printed documents are stored digitally and can be updated or replaced as needed. The latest version is always printed. The contents of the documents can be stored in chapters. Therefore, they can be re-assembled according to the needs of customers at the time of printing to provide true personalized services.

(5) Extended the life cycle of books. With the on-demand printing process, it also solves the problem of out-of-print books. Whether a book is reprinted or out of print has long been a distressing choice for publishers. How much should it be printed if it is reprinted? With on-demand printing, the life cycle of books can be unlimited, which is beneficial to publishers, writers, and readers. Can fully meet the needs of the publishing industry, hair industry, bookstores, and readers at any time and place.

(6) On-demand printing can also effectively alleviate the contradiction between commodity supply and demand in the book market. It not only can increase the effective supply of the book market, can enrich the types of products available in the book market, can better meet readers' needs, but also can inspire readers' personalization. Demand stimulates the general growth of consumer demand in the book market.

(7) Print on demand makes the production of book sample books no longer a problem. In the past, the sample books for publishers seen at book orders were mostly printed on a laser printer and covered with a color cover made by a color inkjet printer. Such sample books are very thick, not like a real book. With on-demand printing technology, you can quickly and easily create sample books that are not different from finished products.